FOR IMMEDIATE RELEASE
Contact:
Lauren Lootens, PR Coordinator
(850) 644-9698
Lnd14b@my.fsu.edu
State Farm and the Center for Hispanic Marketing Communication at FSU Continue their Partnership to Support Students
TALLAHASSEE, Fla. (October 20, 2020) – State Farm and the Center for Hispanic Marketing Communication are continuing their partnership with the Quotes for Good program. This program will provide HMC with the opportunity to further educate and prepare their students in careers in Hispanic marketing communication through financial contribution from State Farm.
State Farm supports Hispanic organizations that empower their communities through programs that support educational development, workforce development, and leadership development. HMC is a first-of-its-kind organization that is devoted to educating students and professionals in the field of U.S. Hispanic marketing and advertising.
“The State Farm Quotes for Good program was created for local State Farm agents to help make a difference in their communities,” says Jose Soto, State Farm Corporate Responsibility Analyst. “This program is a great way for State Farm to help the Center educate students and professionals in the field of Hispanic Marketing. At the same time, State Farm agents can also provide customers with a comprehensive understanding of their insurance needs and coverage.”
Until December 4th, 2020, any new or existing State Farm customer can call or visit any of the 18 Tallahassee and surrounding area State Farm agents and request an auto, homeowners, or renter’s insurance quote and mention the Center for Hispanic Marketing. The local State Farm agent will donate $10.00 to HMC’s endowment fund for each household quote. The endowment provides funding to provide top-tier students with scholarships to study at FSU.
State Farm’s gift will enable HMC to assist more students in their goals of reaching the Hispanic community through marketing communication, regardless of their financial status. Students working with the Center are conducting groundbreaking research and serving as an innovative resource for the Hispanic marketing industry. For more information about the Center and their programs please visit: https://hmc.comm.fsu.edu/#/ms-8/1.
For more giving opportunities at the Center, please contact Mafé Brooks, Director of Development at mafe.brooks@cci.fsu.edu or (850) 645-8312. For Quotes for Good, please contact Jose Soto, State Farm Corporate Responsibility at jose.soto.cwme@statefarm.com or 305-458-3935.
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About State Farm®
The mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,200 agents and 59,000 employees serve approximately 84 million policies and accounts – over 81 million auto, fire, life, health and commercial policies and over 2 million bank and investment planning services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2020 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
About the Center for Hispanic Marketing Communication
The Center for Hispanic Marketing at Florida State University is a first-of-its-kind program devoted to educating students and professionals in the field of Hispanic Marketing. Founded over 15 years ago by Felipe and Betty Ann Korzenny, the Center serves as a resource to the Hispanic marketing industry. We aim to fill the immediate need for professionals trained in Hispanic Marketing Communication by educating students to serve the Hispanic marketing industry, serving as a source of knowledge about the Hispanic market for industry professionals, and conducting relevant research to further the understanding of the Hispanic market. We offer a certificate in Multicultural Marketing Communications as well as scholarships and mentorship for our students. For more information, please visit https://hmc.comm.fsu.edu/.