Advisory Board

Alberto R. Alfonso

Director of Media

 

Visionary marketing/advertising, sales and operations executive that drives bottom line profits through innovative and effective strategies. Proven success in US (general and Hispanic), Latin American, Caribbean, Canadian, and Iberian markets building brand identities, developing and launching profit-driving products, managing and establishing media department, marketing departments and call centers operations, establishing effective sales programs, and expanding market reach. Extensive experience growing start-up companies, restructuring businesses, managing Fortune 100 and 500 accounts, and directing multi-national operations. Fluent in English, Spanish and proficient in Portuguese.

Specialties:Business Operations, Consumer Retail Marketing, Call Center Operations, Advertising & Media Management, Strategic Planning & Research, Product Development & Launches, Branding & Re-branding, Contact Center Optimization, Telesales, Customer Retention & Win-back Plans, Profit & Loss, Campaign Yield Management Programs (ROI), Event Marketing, and Developing Channel Partnerships.

Rochelle Newman-Carrasco

Chief Hispanic Marketing Strategist


A seasoned Marketing and Advertising executive, Rochelle Newman-Carrasco serves as Walton Isaacson’s (W|I) Chief Hispanic Marketing Strategist. As such, she leads a team of Hispanic marketing specialists across the agency’s East and West coast offices with a focus on driving business building results through the use of relevant and actionable cultural insights. W|I’s forward thinking approach to the ever-changing and evolving US Hispanic market has been instrumental in connecting bilingual, bicultural consumers with brands that include Lexus, Unilever’s Axe and Degree, White Memorial Medical Center and others.

She began her Hispanic marketing career at FoVa, a division of Grey Advertising, where she rose to President of FoVa West, handling accounts that included multiple P&G brands, Warner Bros., and Bank of America. In 1993, she co-founded Enlace Communications, Inc. and forged an alliance with TBWA/Chiat Day, providing Hispanic marketing expertise to Nissan, Home Savings of America and others. During its 15 years, Enlace grew to a leading industry position, handling accounts such as Macy’s, GMAC Mortgage and Jack in the Box.

Mrs. Newman-Carrasco has served on the Board of Directors of the Association of Hispanic Advertising Agencies and the Los Angeles Ad Club. She is a frequent contributor to Advertising Age on the subject of US Hispanic marketing and has been a source for leading trade and consumer publications including the New York Times, Newsweek and The Atlantic.

Read Ad Age article written by Mrs. Newman Carrasco with quotes from FSU Center for Hispanic Marketing students who were 2009 AHAA Conference attendees

Find other articles by Mrs. Newman Carrasco published on the Ad Age blog

Javier M. Delgado-Granados

Senior Director of Marketing

Javier Delgado-Granados, Director of Marketing at Walmart Stores Inc. has 18 years of experience in marketing retail and packaged goods targeted at multicultural audiences. He has a track record of successfully developing marketing, advertising and promotional strategies that not only connect with the consumer in a culturally relevant manner, but also deliver quantifiable business results.

Prior to joining Walmart in 2010, Javier held the role of Multicultural Marketing Manager at Dr Pepper Snapple Group, driving consumer programs focused on Hispanic consumers for brands such as Dr Pepper, 7UP, Clamato and Squirt, among others. He is a veteran of the Hispanic advertising and communications industry having held various key roles at agencies including DRAFTFCB, The Vidal Partnership, Casanova Pendrill and Dieste, Harmel, & Partners.

Javier moved to the United States after graduating from the Pontificia Universidad Javeriana in Bogota, Colombia with a B.A. in Communications and Advertising in 1996. He later attended the University of Chicago and the SMU Cox School Business. In 2012 Javier was selected as a HACR Young Hispanic Corporate Achiever. Javier’s hallmarks are  strong leadership, sound judgment, and always showing respect for others, especially the customer he is entrusted to connect with and represent.

Dr. Betty Ann Korzenny

Co-Founder and Senior Advisor


Betty Ann Korzenny, Ph.D. is the Co-Founder and Senior Advisor of the Center for Hispanic Marketing Communication at Florida State University. She is co-author with her husband, Dr. Felipe Korzenny, of the book, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005, and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.

Her professional responsibilities prior to FSU, were as COO of Hispanic & Asian Marketing Communication Research and Cheskin. She also has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.

Korzenny received a Ph.D. from Michigan State University in Administration and Higher Education, an M.A. from Michigan State University's Program of Graduate Education Overseas in Education, and a B.A.from Vassar College in Child Study/Education. Her multicultural interests have predominated in both her academic and business experience.

Dr. Felipe Korzenny

Founder and Emeritus Director
   

                                                                                           
In the Fall of 2003, Felipe Korzenny, Ph.D., became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU).  He received a B.A. in Advertising from the Universidad Iberoamericana in Mexico City, Mexico; an M.A. in Communication Research from Michigan State University; and a Ph.D. in Communication Research from Michigan State University. Prior to joining Florida State University, Dr. Korzenny founded Hispanic & Asian Marketing Communication Research (H&AMCR) to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the United States to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. He is co-author of the book written with his wife, Betty Ann, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005, and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.



Adrien Lanusse

VP of Consumer Insights; Marketing and Advertising


Adrien Lanusse is an accomplished marketing executive with 20 years of multicultural and international marketing research and strategy experience.  His passion lies in understanding the cultural nuances of diverse ethnic audiences based on extensive consumer qualitative and quantitative research, and translating those insights into solid brand strategy.

Mr. Lanusse currently is Director of Consumer Insights at Netflix, where he works with marketing and product teams to understand global and domestic consumers.

He previously was the head of Cheskin Added Value’s Intercultural Strategy & Design Studio where he worked across multiple industries with clients such as Time Warner,  Wells Fargo,  Wrigley, and BlueCross BlueShield to build solid brand strategies targeted to ethnic consumers.

Mr. Lanusse is multilingual and multicultural of Mexican and French background, and has lived abroad. He attended the Leavey School of Business at Santa Clara University (Magna Cum Laude), with graduate studies at the École Supérieure de Commerce in Rouen, France. He also has an MBA from the Haas School of Business at UC Berkeley.

Cesar Melgoza

CEO & Founder


César Melgoza is a leading innovator and thought-leader in business strategy, cultural insights and the development of marketing systems and analytics. Having worked at two Silicon Valley firms — Apple and Strategic Mapping — Mr. Melgoza founded Geoscape to deepen insights and analytics in an increasingly diverse American and international marketplace. Geoscape produces technology-fueled data products, research and analytic consulting services, the Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system, American Marketscape DataStreamTM geo- demographics and a variety of other databases and technologies that have been adopted successfully by hundreds of corporations.

Mr. Melgoza’s career blends unique experiences in information technology, marketing, market research, psychology and public policy. While completing his undergraduate degree at the University of California, Santa Barbara he provided quality control for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin’s LBJ School of Public Affairs, Mr. Melgoza was a research associate at one of the first Hispanic market research companies and also at the University’s Center for Mexican American Studies. His award-winning master’s professional report, published in 1986 and entitled Chicanos in the New Economy was predictive in its thesis and employed advanced statistical analytics.

Mr. Melgoza was born in Michoacán Mexico, grew up in a central California farming community and has resided in South Florida since 1995. He has developed business throughout Latin America, Europe and Asia including the formation of Geoscape affiliates in Brazil, Europe and Mexico. His passion for music is demonstrated through performance in Afro-Caribbean percussion and the production of classical, contemporary and folkloric concerts. Mr. Melgoza is the father of four children spanning 3 decades and is chairman of ShareKindness, Inc. a fund-raising resource for charity organizations. He also is Chairman of Geoscape Europe BV based in Amsterdam, an investing board member of EcoNET Ventures/Latinum Networks and a member of the prestigious New America Alliance.

Juan Jose Nuñez

Juan José Nuñez

President & CEO


Juan José Núñez is the President and CEO of Vertical3 Media, a consulting company focused on Digital Media for the US Hispanic and Latin American markets. He was COO at starMedia.com, one of the major Internet Portals of the US Hispanic and Latin American markets, a branch of France Telecom, with offices in the U.S. (Miami, Los Angeles and New York), Mexico, Colombia, Argentina, Chile and Spain.

As an economist, Mr. Núñez possesses a broad experience in financial markets, having worked in companies such as Banco Santander, Ahorro Corporación Financiera, Credit Lyonnais and Banif Bank. Following his successful career in the financial market, Núñez changed his path and entered the Internet industry in the year 2000 as Content Manager at Eresmas.com, a leading Internet company in Spain.

In July 2002 he was given the responsibility to create the new starMedia from the ground up at all levels (commercial, administrative, marketing, PR, financial, HR, Business Development, etc…), turning it into a profitable company with a position of leadership in the U.S. Hispanic market and Latin America, increasing its audience and advertisers year after year. Mr. Núñez was member of the IAB’s (Interactive Advertising Bureau) Hispanic Committee in the U.S. and he is a frequent speaker at conferences in the United States and Latin America. He was awarded in New York as Top Digital Media Professional of the Year 2008 according to the trade Hispanic publication "Portada" and was nominated to Digital Media Executive of the Year in 2008, according to the trade publication "Hispanicad.com". In 2010 he was awarded as one of the Top Entrepreneurs of Florida by Hispanic Target magazine, for his contribution to the development of business in the State especially in times of great economic difficulties.

Mr. Núñez has a strong commitment to the community in Miami, where he is involved in various non-profit organizations. He is a Member of the Board of the Spain-US Chamber of Commerce (business), Board Member of the Spanish Cultural Office (culture), Treasurer of the Spaniard Society of Miami (social), Board of Advisors of the Spain-Florida Foundation 500 years" (culture), General Secretary of the Spaniard Popular Party in US and Delegate in Florida (politics), among others.

He was born in Spain and has a Bachelors Degree in Economics by the Universidad San Pablo C.E.U and the Universidad Complutense de Madrid (Spain), with a specialty in Marketing. He also has a Masters Degree in Financial Markets. He currently lives in Miami with his wife and two daughters.

Mariela Ure

Leif Roll

Marketing Vice President

Leif Roll is Vice President of Marketing at State Farm's corporate headquarters in Bloomington, Illinois. He is passionate about product development and innovation and committed to my team and their development. As an executive, Leif is known for his creativity, technical knowledge, and getting things done through his highly engaged and competent team.

Leif joined State Farm in 2000 as an Assistant Vice President of Marketing, where he helped launch State Farm’s foray into banking and mutual funds.

In 2004, he was promoted to Vice President of Marketing Strategy and Marketing Communications. He assumed his current position as department head for Enterprise Marketing & Sales in 2013.

Prior to coming to State Farm, Leif spent 18 years in the banking industry, working for Mellon Bank, First Union Bank, and KeyBank, where he focused on marketing and product development. In this capacity, he specialized in building credit, deposit, and investment products for the retail, small business, and private banking lines of business.

Leif received his undergraduate degree from Denison University, in Granville, Ohio, and his MBA from the Fuqua School of Business, Duke University, in Durham, North Carolina.

Leif lives with his beautiful wife, Ginia, in Bloomington. They have three wonderful children: Jensen, Giles, and Georgi, two dogs, one cat, and many fish.

Joe Zubizarreta

Joe Zubizarreta 

Chief Operating Officer/ Owner


Joe joined Zubi after eight years with Beber Silverstein and Partners, where he started as an entry-level Media Buyer fresh from the University of Florida. On the fast-track, Joe became the youngest Account Supervisor at Beber in less than five years.

As Chief Operating Officer, Joe oversees Zubi’s business development, strategic planning and Client relations.  He leverages the expertise of Zubi’s Creative, Media and Account Service groups, and challenges them to continually deliver superior creative and successful marketing solutions.

Joe’s vision and dynamic energy brings the Agency together, getting everyone involved in every aspect of the Clients’ business – thus creating an integrated team approach that continually exceeds our Clients’ expectations.

Joe has logged 4.6 million frequent flyer miles on American Airlines and when he’s not at 30,000 ft. above sea level you might find him at 60 ft. below, hovering over a reef.

Eduardo Perez

Former Vice President of Hispanic Strategies 
                                                                           


Marketer, entrepreneur and thought leader. Currently president of a full service advertising agency specialized in helping brands understand and market to U.S. Multicultural and Hispanic consumers. Frequent speaker sharing expertise in marketing and the U.S. Hispanic segment.

Specialties: Full service advertising and marketing communications; specialized in helping companies market to HISPANIC and MULTICULTURAL consumers. Strategy, creative development, broadcast production , market research, experiential marketing. Our client experience includes NAPA AUTO PARTS, Cox Communications, Starz, Encore, Discovery Channel, ING, Beazer Homes USA, Georgia Lottery, American Cancer Society, AutoTrader.com, Pollo Tropical, and Wachovia.

Lourdes Garcia

Advertising and Marketing Entrepreneur 


Lourdes Garcia has served as a marketing and advertising manager and entrepreneur executive with over 29 years of experience, specializing in the U.S. Hispanic market. She began her career at a Miami advertising agency in the media department and worked her way to public relations and eventually fulfilled the role of Account Executive, moving several years later to a nationally recognized advertising agency as Senior Account Executive. She worked with accounts such as: American Express, Republic Bank, and P&G.

Utilizing her advertising knowledge and repertoire of the Hispanic market, Lourdes switched to the other side of the industry to work in broadcast radio. She worked for over a decade in radio becoming the National Sales Manager for Spanish Broadcasting System (SBS) overseeing the group of radio stations based out of Miami. She led a National and Regional sales department and implemented the first sponsorship opportunities in Spanish radio for the MLB Fla. Marlins & NHL Florida Panthers. Subsequent to her time in radio, Lourdes founded Himarc & Associates, an advertising consulting firm where she assisted clients on a national scale in developing media campaigns and promotional strategies for the U.S. Hispanic market. Her catalogue of clients included: Marshall's, Kraft Food, and Miller Beer to name a few.

She was an active member of the Small Business Administration (SCORE) division, where she helped business owners in the development of advertising plans. Lourdes is also an Addy Award recipient. She received her B.S. degree in Communications from Florida International University in 1985. 

Rafael Jaramillo

President of Latin America


Rafael is a leader who knows how to leverage his strategic agility, business acumen to achieve desired business results.  He is experienced in leading initiatives in North America, Latin America, Europe and Asia. He is currently Commercial & Residential Solutions President for Latin America in Sunrise, FL.

In this role, he provides overall strategic leadership for sales growth, operational excellence, and financial control. He is also responsible for the development of Emerson’s team in the region supported by the Emerson values.

Prior to this, Rafael worked Office Automation equipment – 9 products in 5 in in 5 years. Process Automation – Rosemount / Emerson – 29 yrs

Rosemount Minnesota 2088 (patents), 3051CA, Global Manufacturing System. Assignments in Minnesota – Singapore – Texas – Chihuahua – Mexico City – Switzerland – Brazil – Houston – Florida

 

Rafael also contributes by dedicating time in Boards of Non for Profit organizations, such as Junior Achievement (Chihuahua and Houston), Mexican Medical Mission (Hospital in the state of Chihuahua Mexico),

 NPH USA, (Nuestros Pequenos Hermanos).

 

Rafael earned his Masters in Electrical Engineering

Oklahoma State University – BSEE, MSEE, MMIE

Stanford University – Executive Development

Cornel University – Next Generation Manufacturing

Leading at Emerson Graduate

Isaac Munoz


Senior Business Consultant of Customer Intelligence

Isaac is a Senior Business Consultant of Customer Intelligence at Southwest Airlines, where he supports Brand Management, Advertising, Marketing Strategy, Cross Channel Planning and Delivery, Community Outreach, International Expansion and Diversity & Inclusion. Isaac’s research has been published in the Journal of Business Research, the Journal of Advertising Education, Journal of Computer-Mediated Communication, the ARF (Advertising Research Foundation), and two chapters on the 3 Volume book entitled, “We Are What We Sell: How Advertising Shapes American Life. . . and Always Has”, a chapter on the Wiley-Blackwell Encyclopedia of Consumption and Consumer Studies, and most recently a case study in the 3rd edition of Hispanic Marketing: A Cultural Perspective titled “Southwest Airlines Lands in Puerto Rico”. He holds his PhD from the University of Texas at Austin.

Peter Villegas


Vice President of Latin Affairs

 

 

Peter R. Villegas is Vice President and Head, Office of Latin Affairs for The Coca- Cola Company. Peter serves as a national spokesman for the company, developing and managing the execution of local, regional and national strategies that position Coca-Cola as a leading corporate citizen in the U.S. Hispanic community. Peter is also a member of the Coca-Cola North America Executive Leadership Team. Peter’s responsibilities include managing relationships with key local, state and national Hispanic political, community, business and civic leaders. Recognized as a regional and national corporate leader, Peter has wide-ranging knowledge of various corporate, civic, political, and community issues and initiatives, totaling 23 years of experience in corporate America. In 2016, the Israeli Consulate of Los Angeles presented Peter the Shimon Peres Visionary & Leadership Award, and in 2015, he was recognized by Hispanic Executive Magazine as one of the top 10 Latino executives in the country. Peter received the 2012 United States Hispanic Chamber of Commerce Corporate Advocate of the year award, and in 2005, the Orange County Register identified Peter as one of the top ten people who will help shape the next 100 years of Orange County, CA. A commissioner for the city of Rancho Cucamonga, Peter is also a Board member of the following organizations: Congressional Hispanic Caucus Institute, Congressional Hispanic Leadership Institute, American Israel Public Affairs Committee National Council, National Association of Latino Appointed & Elected Officials, U.S. Conference of Mayors Business Council, Biennial of the Americas, Delta Aeroméxico Corporate Leadership Advisory Council, California Latino Economic Institute, Hispanas Organized for Political Equality Advisory Board. Peter lives in Rancho Cucamonga with his wife Vickie and their daughter, Alisandra. 

Yesenia Reyes

Yesenia Reyes is a Managing Director in Accenture’s Health & Public Service practice.   As a project leader and change practitioner, she brings her public sector clients deep experience in the areas of project management, organizational change management on large financial transformations, design and customer-centered innovation initiatives, workforce and leadership learning and development, and strategic communications.  Yesenia has worked with public sector clients in Texas, New York, California, and Florida.  In addition to her client work, Yesenia has a passion for coaching and mentoring.  She serves as the Executive Sponsor for Accenture’s North America Hispanic American Employee Resource Group (HAERG).  Yesenia also works with individuals in career development and coaching, and in her community with local non-profit organizations.

Yesenia came to Accenture from a career in non-profit organizational management and leadership.  For 12 years, Yesenia led family assistance and education programs and organizations in Dallas, Texas.  Her educational background is in Medical Anthropology and Community Health Programs, having attended Southern Methodist University in Dallas, Texas, and the University of Texas, School of Public Health, in Houston, Texas.

Yesenia lives in Tallahassee, Florida.  She enjoys travel, reading, cooking, and music.

 

 

Advisory Board Photos

 
 
 
 
 
 
 
 
 

HMC Board members only