Director and Associate Professor, Dr. Sindy Chapa
Dr. Sindy Chapa is the Director of the Center for Hispanic Marketing Communication at Florida State University (FSU). She is one of the country’s leading researchers on cross-cultural consumer behavior and how it relates to marketing, advertising, and all other aspects of business. A faculty researcher at FSU, Dr. Chapa, also teaches popular courses on Hispanic marketing and advertising strategy. Dr. Chapa previously served on the faculty of Texas State University where she co-founded the Center for the Study of Latino Media and Markets.
Dr. Chapa co-authored Hispanic Marketing: The Power of the New Latino Consumer and has been published in other books and top academic journals. Her work can be found in the International Journal of Advertising, Journal of Advertising Research, International Business & Economics Research, Journal of Marketing Communication, Journal of Spanish Language Media, Journal of Consumer Behavior, Journal of Multidisciplinary Business Review, Journal of Current Issues and Research in Advertising, and in Consumption, Markets, and Culture: Resonant Representations. She is a member of the Coca-Cola Company Hispanic Council and serves in the executive committee of FELAFAC (The Latin American Schools of Communication), ALMMACR (Association of Latino Media and Market Communication Research), and on the editorial review board of the Journal of Spanish Language Media and Journal of Cultural Marketing.
Dr. Chapa earned both an MBA and Ph.D. in International Business from St. Thomas University and the University of Texas-Pan American. She is originally from Tamaulipas, Mexico. She is also the proud mother of three young boys, all going through the very same processes of acculturation she highlights in her research.
View Dr. Sindy Chapa's Resume
View Dr. Sindy Chapa's Video
Founder and Emeritus Director, Dr. Felipe Korzenny
In the Fall of 2003, Felipe Korzenny, Ph.D. became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU). He received a B.A. in Advertising from the Universidad Iberoamericana in Mexico City, Mexico; an M.A. in Communication Research from Michigan State University; and a Ph.D. in Communication Research from Michigan State University. Prior to joining Florida State University, Dr. Korzenny founded Hispanic & Asian Marketing Communication Research to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the United States to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. He is co-author of the book written with his wife, Betty Ann, Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.
Co-Founder, Dr. Betty Ann Korzenny
Betty Ann Korzenny, Ph.D. is the Co-Founder and Senior Advisor of the Center for Hispanic Marketing Communication at Florida State University. She is co-author with her husband, Dr. Felipe Korzenny, of the book, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005, and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.
Her professional responsibilities prior to FSU, were as COO of Hispanic & Asian Marketing Communication Research and Cheskin. She also has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.
Korzenny received a Ph.D. from Michigan State University in Administration and Higher Education, an M.A. from Michigan State University's Program of Graduate Education Overseas in Education, and a B.A.from Vassar College in Child Study/Education. Her multicultural interests have predominated in both her academic and business experience.
Holly McGavock
Holly McGavock is a graduate of the Integrated Marketing Communication master’s program at FSU and has worked since 2005 with the Center for Hispanic Marketing Communication, including post-graduation. She continues to work with the Center as a lead instructor for Hispanic Marketing Communication, Multicultural Marketing Communication and Account Planning online courses.
Holly is currently employed as a Strategic Planning Director at Grey in New York City. She has also worked as a strategic planner at agencies in Los Angeles and Miami.
HMC Student Staff

Harold Palacios
PR & Events Assistant
Harold Palacios is currently pursuing his M.S. degree in Integrated Marketing Communication at FSU. He is eager to work on various events to promote the Center for Hispanic Marketing Communication...
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Beatriz Carrizo
Internal Relations Coordinator and Social Media
Hello! My name is Beatriz Carrizo, and I am from Panama City, Panama. Currently, I am a full-time student at Florida State University, where I am pursuing a Bachelor of Science in Media and...
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Mario Chica
Marketing Assistant
I was born and raised in Colombia. I am currently a junior at Florida State with a double major in Sport Management and Psychology. Also, I am doing a minor in Center for Hispanic Marketing and...
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Anna Gutfreund
Hi, my name is Anna Gutfreund! I was born and raised in Miami in a Cuban family. I am currently an undergraduate double-majoring in Public Relations and Spanish and pursuing a Hospitality Management...
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Daniel Jaen
Director Assistant
Daniel Jaén actively serves as the Director Assistant for the Center for Hispanic Marketing Communication. He is currently pursuing a degree in Integrated Marketing Communication (M.S) with...
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Naomi Lopez
Advertising Director
Naomi Lopez was born in Oklahoma to Venezuelan parents. She then moved to Argentina and Brazil as a child and has been living in South Florida since 2012. She is currently an undergraduate student...
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Antonia Manzella
Graduate Research Assistant
Antonia is currently a graduate student in FSU's Integrated Marketing Communications program while pursuing a Multicultural Marketing Certificate program. With a passion for service, she served on...
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Alba Elena Barreto Martinez
Marketing + Outreach Coordinator
Alba is an international student from Caracas, Venezuela, where she graduated from Universidad Católica Andrés Bello with a Licentiate degree in Industrial Relations. She's currently in the last...
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Hanya Noussier
Web Developer and Social Media Strategist
Hello! My name is Hanya Noussier. I am a media enthusiast pursuing my master’s degree in Public Interest in Media & Communication and graduate certificates in Project Management and Multicultural...
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Brianna Savage
Social Media and Content Assistant
Brianna Savage is an IMC graduate student at Florida State University. She received her bachelor’s degree from the University of South Florida in Communication. She is passionate about social media...
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