Director and Assistant Professor, Dr. Sindy Chapa
With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile. Previously she worked as an Assistant Professor and the Director of the Center for the Study of Latino Media & Markets at The School of Journalism & Mass Communication at Texas State University (TSU) since 2008. While at TSU, Chapa served as organizing committee co-chair for two Assessing The State of Spanish-Language & Latino-Oriented Media International Conferences. Global scholars from universities in Barcelona, Colombia, Mexico and Puerto Rico as well as the U.S. gather annually to present their research work, findings, and theories. The conference typically covers topics about marketing communication, telecommunication policies, media adoption and culture, among others. At FSU, Chapa plans to continue her research, which focuses on the effect of advertising strategies on Latino consumers. She will be teaching Hispanic Marketing Communication in the fall semester. Chapa earned a Ph.D. in International Business from University of Texas-Pan American, M.B.A. from the University of St. Thomas in Texas and a B.A. in Mass Media Communications with a minor in television and art design from Valle Del Bravo University in Mexico.
View Dr. Sindy Chapa’s Resume
View Dr. Sindy Chapa’s Video
Founder and Emeritus Director, Dr. Felipe Korzenny
In the Fall of 2003, Felipe Korzenny, Ph.D. became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU). He received a B.A. in Advertising from the Universidad Iberoamericana in Mexico City, Mexico; an M.A. in Communication Research from Michigan State University; and a Ph.D. in Communication Research from Michigan State University. Prior to joining Florida State University, Dr. Korzenny founded Hispanic & Asian Marketing Communication Research to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the United States to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. He is co-author of the book written with his wife, Betty Ann, Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.
Co-Founder, Dr. Betty Ann Korzenny
Betty Ann Korzenny, Ph.D. is the Co-Founder and Senior Advisor of the Center for Hispanic Marketing Communication at Florida State University. She is co-author with her husband, Dr. Felipe Korzenny, of the book, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005, and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.
Her professional responsibilities prior to FSU, were as COO of Hispanic & Asian Marketing Communication Research and Cheskin. She also has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.
Korzenny received a Ph.D. from Michigan State University in Administration and Higher Education, an M.A. from Michigan State University’s Program of Graduate Education Overseas in Education, and a B.A.from Vassar College in Child Study/Education. Her multicultural interests have predominated in both her academic and business experience.
Holly McGavock
Holly McGavock is a graduate of the Integrated Marketing Communication master’s program at FSU and has worked since 2005 with the Center for Hispanic Marketing Communication, including post-graduation. She continues to work with the Center as a lead instructor for Hispanic Marketing Communication, Multicultural Marketing Communication and Account Planning online courses.
Holly is currently employed as a Strategic Planning Director at Grey in New York City. She has also worked as a strategic planner at agencies in Los Angeles and Miami.
Jala McFadden is currently a graduate student in the Media and Communication Studies program at Florida State University. She received her B.A. in Communication Studies at Rowan University. Her interests range from entertainment and pop culture to creative development and planning. She is the coordinator of the website and social media platforms for the Center for Hispanic Marketing Communication here at Florida State University.
Carlos R. Galindo
Born and raised in Bogota, Colombia, I am presently, a Graduate Teaching Assistant at The Florida State University College of Communication and Information and I am pursuing my Master’s in Integrated Marketing Communication with a certificate in Multicultural Marketing. I also received my undergraduate degree at FSU, graduating with a double major in Business Management and Marketing in 2014. Additionally, I am the Community Outreach Coordinator at The Center for Hispanic Marketing Communication. My professional experience, which mirrors my passion for business, is coupled with my ability to adapt and embrace challenges, allowing me to grow both personally and professionally. My family’s continual support, my diverse, cultural background and my professional success within the United States have inspired me to leave a lasting and positive impact within my immediate community and ultimately on this world.
Kuan Ni
I am an international student from China, and just started my study in Integrated Marketing Communication in this spring semester. Studying abroad is an amazing but also challenging experience, and working in the center could be the one of the most exciting things for me.
During my undergraduate period, with a four-year study in TV and Broadcasting Directing, I gained a lot of experience in design and videography. Then I developed the interest in marketing and public relations in my internship, so I decided to go to FSU to get my further education.
Since my career goal is to be a digital marketing specialist, I grasp every opportunity to improve my relative skills and turn my professional knowledge into practice. I worked as an intern graphic designer in Center for Hispanic Marketing Communication since last semester and now I become the leader of graphic design team. Thanks to the center of Hispanic Marketing Communication, I have many opportunities to meet so many awesome people.
Nivia Escobar Salazar
I am a graduate student in the Integrated Marketing Communications program. Being here is a dream come true that started a long time ago. I am from Colombia and always considered continuing my studies in the U.S. to learn about many diverse cultures and engage others within the Latin culture, which is becoming more important every day around the world. I finished my undergraduate degree in Communication and Journalism in Universidad Del Norte, Barranquilla, Colombia. In between my school years, I worked as journalist in the Carnaval de Barranquilla and other city events, I was an intern in the Colombian Air Force, and I belonged to the Women’s basketball, soccer, and tennis teams. I won a Student Scholar Athlete Award in 2012. Then,I came to this country three years ago without having ever spoken or written a word of English; however, in my mind an obstacle like that was just another challenge I needed to work through to achieve my goals. Since then, I have learned English in addition to Portuguese so I can achieve my long-term goals in working within the entirety of the Latin Community. Since arriving in Maryland, where I studied English, I worked as an intern and volunteer with Hispanic organizations. I worked with the U.S. Hispanic Chamber of Commerce in Washington D.C., the Maryland Hispanic Business Conference, served as a radio show co-host onLatinos en Maryland, supported MCTV at Montgomery College by interning for the program Generacion Latina, and served as an associate editor at a Colombian television station also in Washington. Before moving to Tallahassee, I was the president of the Brazilian Club in Montgomery College, and I also assisted the college's women's soccer team. In general, my experiences have given me knowledge in being multilingual, using programs such as cmap tools, final cut pro, Adobe Premiere-pro, marketing plan, among others.</
Alessandra Noli
Born and raised in Panama City, Panama, Alessandra began her journey at Florida State University in May of 2012. She graduated in 2016 with a degree in Public Relations and Creative Writing and a minor in Psychology, and is now thrilled to be pursuing a master’s degree in Integrated Marketing Communication. In the future she hopes to devote her career to the Hispanic market, aiming to bridge communication gaps between Hispanic/Latinos and other cultural groups. Besides loving her pet Chihuahua Lucy, her interests include reading (southern literature and Harry Potter-related books preferred), writing short stories, and looking out for the next awesome anime to come out.
Divya Dhajima
Divya Dhamija was born and raised in India. She is currently a graduate student in the IMC program. Previously, She was working for a tech firm as a Project Manager for more than two years. She has received an undergraduate degree in computer Science. She is also working as a Volunteer at the Hispanic Marketing Center. She speaks English, Hindi, Punjabi very well. She has learnt basic French. I am also a part time fashion blogger and a literature enthusiast. She reads and write poetry for my own blog. She is interested to establish her own clothing line.
Chris Turner
I am a Senior at FSU pursuing a major in Spanish with Marketing Studies, while dual minoring in General Business and Hispanic Marketing Communication. I am fluent in English and semi-fluent in Spanish. I've been a member of both the Advertising and Social Media teams at The Center for Hispanic Marketing Communication since Fall 2016. My responsibilities within these roles include creating content and designs for events, designing and editing the newsletter each semester, and assisting in running The Center's social media pages. This past summer I was afforded the opportunity to study abroad in Santa Ana, Costa Rica with FSU's International Programs. Through its immersive setting, my Spanish speaking skills increased immensely and I was able to learn much about different Hispanic cultures.</
Maria Puente
Maria Puente was born in Bolivia and moved to south Florida at a young age. She
attended Florida State University for her undergraduate degree where she double
majored in Marketing and Psychology. She is now working on her Integrated
Marketing Communications masters and also pursuing a graduate certificate in
Multicultural Marketing. Maria is also the Director Assistant at The Center for
Hispanic Marketing Communication. She is a bilingual and motivated marketing
professional seeking to begin a career with a company that allows her to grow and
showcase her exceptional multicultural and Hispanic perspective, communication,
and team leading skills.
Caroline Giordano
Caroline is currently an undergraduate at Florida State University studying Psychology and Marketing. She was born in São Paulo, Brazil, but was raised in Miami, Florida. She speaks multiple languages including English, Portuguese, and Spanish as well as some basic Italian. As the current President of the Brazilian Student Association at Florida State, she finds it important to develop her professional and social skills in order to educate the community of the Brazilian culture and Portuguese language. She is passionate about the Hispanic/Latino cultures as well as other cultural groups and would like to continue to understand more about the marketing, social media, and communication in order to bridge the gaps between them. She looks forward to gaining new knowledge and experience working with the staff at The Center for Hispanic Marketing Communication in the years to come.
Liyang Ding
I am currently in the Integrated Marketing Communication master’s degree program at Florida State University. Before I came to FSU for my master degree, I achieved my Bachelor’s degree in communication in Shanghai (China), which focuses on digital media. Having realized the potential of digital media in marketing, I decided to extend my study area to marketing. I am seeking every opportunity to equip myself with both on- and off-campus skills and experience, in order to be more competitive in regard to my future career life. And I am lucky to work at The Center for Hispanic Marketing Communication in my last semester. As an international student, learning and working in a foreign country is challenging, but the working experience at the center helps me to apply what I have learned into practice and to improve myself for the future career. I have a really amazing experience at the center with such a lovely family.
Stephanie Zuñiga
I am from Panama City, Panama. I did the first two years of my bachelor´s degree in Marketing and Management at the Florida State University campus in Panama, and completed the last two years abroad at the Tallahassee campus. Currently, I am a Graduate student at FSU in the Integrated Marketing Communications program. I enjoy pursuing new adventures and stepping out of my comfort zone, and I have accomplished this with many experiences at FSU. In my internship at the FSU Career Center, I executed mock interviews for undergraduate students, graduate students and recent alumni utilizing multiple technology systems, and participated in monthly professional development sessions. In addition, I joined organizations such as the Alpha Kappa Psi fraternity, the American Marketing Association and Operation Smile because I enjoy meeting new people, and appreciate their different perspectives. Recently, I became part of the Marketing team for the Center for Hispanic Marketing Communication, and I plan on expanding my knowledge of the Multicultural and Hispanic market. Moreover, I am fluent in both Spanish and English
Gabriela Montero
I am a multilingual Puerto Rican currently enrolled in the Integrated Marketing and Communications master’s program at Florida State University. I received my bachelor’s degree in Sociology with a minor in General Business Administration at FSU. During my time as an undergrad, I was fortunate enough to be able to study abroad in Valencia, Spain. I graduated from FSU with the prestigious honor of being one of thirty-four inductees of the Garnet and Gold Scholar Society. I also graduated as a member of Phi Sigma Theta National Honor Society and Delta Zeta sorority. I am currently a member of the marketing team for the Center for Hispanic Marketing Communication at FSU. I have a deep affinity for travel in both my personal and professional life and plan on traveling as often as possible for the rest of my life. Ideally, being fluent in Spanish and English and proficient in French will give me the opportunities for work that I desire.
Jennifer Gordillo
Jennifer is currently a senior at Florida State University double majoring in Media Communication Studies and Political Science. As the first generation daughter of Colombian immigrants, she is passionate about understanding the niche Latino culture in the US and its effects on our markets, policy, and society. After graduation, Jennifer plans on pursuing a Master’s degree in Integrated Marketing Communication with an emphasis on multicultural marketing, and hopes to apply her studies to strategic political communication. She is currently working as a staff member at the Center for Hispanic Marketing and also serves as a legislative intern for the House Democratic Caucus of the Florida House of Representatives. In her free time, Jennifer enjoys film and watching futbol.
Peiheng Li
p>Born in Northern China but moved to the South when I was 11. Embracing cultures from different parts of China helped me decide to explore more. So I came to the U.S to not only pursue a higher degree for working but also experience the western culture. I have been in Media Communication Studies program for a year and a half, and since January 2017, I started volunteering as a graphic designer in the Center, which is such an amazing place to meet nice people and practice the skills that I learned in class. This semester (Fall, 2017), I will keep on doing graphic design, and also I am trying to practice more in the Center.