Meet the Staff

Director and Associate Professor, Dr. Sindy Chapa

Dr. Sindy Chapa
Dr. Sindy Chapa

Dr. Sindy Chapa is the Director of the Center for Hispanic Marketing Communication at Florida State University (FSU). She is one of the country’s leading researchers on cross-cultural consumer behavior and how it relates to marketing, advertising, and all other aspects of business. A faculty researcher at FSU, Dr. Chapa, also teaches popular courses on Hispanic marketing and advertising strategy. Dr. Chapa previously served on the faculty of Texas State University where she co-founded the Center for the Study of Latino Media and Markets.

Dr. Chapa co-authored Hispanic Marketing: The Power of the New Latino Consumer and has been published in other books and top academic journals. Her work can be found in the International Journal of Advertising, Journal of Advertising Research, International Business & Economics Research, Journal of Marketing Communication, Journal of Spanish Language Media, Journal of Consumer Behavior, Journal of Multidisciplinary Business Review, Journal of Current Issues and Research in Advertising, and in Consumption, Markets, and Culture: Resonant Representations. She is a member of the Coca-Cola Company Hispanic Council and serves in the executive committee of FELAFAC (The Latin American Schools of Communication), ALMMACR (Association of Latino Media and Market Communication Research), and on the editorial review board of the Journal of Spanish Language Media and Journal of Cultural Marketing.

Dr. Chapa earned both an MBA and Ph.D. in International Business from St. Thomas University and the University of Texas-Pan American. She is originally from Tamaulipas, Mexico. She is also the proud mother of three young boys, all going through the very same processes of acculturation she highlights in her research.

View Dr. Sindy Chapa's Resume
View Dr. Sindy Chapa's Video

 

Founder and Emeritus Director, Dr. Felipe Korzenny

felipe korzenny
Dr. Felipe Korzenny

In the Fall of 2003, Felipe Korzenny, Ph.D. became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU).  He received a B.A. in Advertising from the Universidad Iberoamericana in Mexico City, Mexico; an M.A. in Communication Research from Michigan State University; and a Ph.D. in Communication Research from Michigan State University. Prior to joining Florida State University, Dr. Korzenny founded Hispanic & Asian Marketing Communication Research  to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the United States to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. He is co-author of the book written with his wife, Betty Ann, Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.

Co-Founder, Dr. Betty Ann Korzenny

 

Dr. Betty Ann Korzenny
Dr. Betty Ann Korzenny

Betty Ann Korzenny, Ph.D. is the Co-Founder and Senior Advisor of the Center for Hispanic Marketing Communication at Florida State University. She is co-author with her husband, Dr. Felipe Korzenny, of the book, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005, and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.

Her professional responsibilities prior to FSU, were as COO of Hispanic & Asian Marketing Communication Research and Cheskin. She also has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.

Korzenny received a Ph.D. from Michigan State University in Administration and Higher Education, an M.A. from Michigan State University's Program of Graduate Education Overseas in Education, and a B.A.from Vassar College in Child Study/Education. Her multicultural interests have predominated in both her academic and business experience.

Holly McGavock

Holly McGavock
Holly McGavock

 

Holly McGavock is a graduate of the Integrated Marketing Communication master’s program at FSU and has worked since 2005 with the Center for Hispanic Marketing Communication, including post-graduation.  She continues to work with the Center as a lead instructor for Hispanic Marketing Communication, Multicultural Marketing Communication and Account Planning online courses.

Holly is currently employed as a Strategic Planning Director at Grey in New York City.  She has also worked as a strategic planner at agencies in Los Angeles and Miami.

 

 

HMC Student Staff

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Harold Palacios

PR & Events Assistant

Harold Palacios is currently pursuing his M.S. degree in Integrated Marketing Communication at FSU. He is eager to work on various events to promote the Center for Hispanic Marketing Communication...
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Harold Palacios is currently pursuing his M.S. degree in Integrated Marketing Communication at FSU. He is eager to work on various events to promote the Center for Hispanic Marketing Communication and use his network of connections to promote the center's initiatives. Harold is currently a fellow of the Kerr Intercultural education in Tallahassee. He also worked as a General Coordinator with Concacaf and FIFA in Miami.
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Beatriz Carrizo

Internal Relations Coordinator and Social Media

Hello! My name is Beatriz Carrizo, and I am from Panama City, Panama. Currently, I am a full-time student at Florida State University, where I am pursuing a Bachelor of Science in Media and...
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Hello! My name is Beatriz Carrizo, and I am from Panama City, Panama. Currently, I am a full-time student at Florida State University, where I am pursuing a Bachelor of Science in Media and Communications Studies with a minor in Innovation. I aspire to work within the field of communications, marketing, and technology. So far, I have been able to gain experience through multiple positions at FSU - Panama, including creating a club and managing the campus' social media. I enjoy cooking, listening to music, reading, and traveling!
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Mario Chica

Marketing Assistant

I was born and raised in Colombia. I am currently a junior at Florida State with a double major in Sport Management and Psychology. Also, I am doing a minor in Center for Hispanic Marketing and...
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I was born and raised in Colombia. I am currently a junior at Florida State with a double major in Sport Management and Psychology. Also, I am doing a minor in Center for Hispanic Marketing and communication and volunteer at the Hispanic Marketing Center. I love sports especially basketball, soccer and tennis. I am interested in be a sports agent in the future and help the Hispanic market in the world of sports.
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Anna Gutfreund

Hi, my name is Anna Gutfreund! I was born and raised in Miami in a Cuban family. I am currently an undergraduate double-majoring in Public Relations and Spanish and pursuing a Hospitality Management...
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Hi, my name is Anna Gutfreund! I was born and raised in Miami in a Cuban family. I am currently an undergraduate double-majoring in Public Relations and Spanish and pursuing a Hospitality Management minor. I am also enrolled in the Multicultural Marketing Certificate program. I am so excited to take my studies further by joining the amazing team at the CHMC!
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Daniel Jaen

Director Assistant

Daniel Jaén actively serves as the Director Assistant for the Center for Hispanic Marketing Communication. He is currently pursuing a degree in Integrated Marketing Communication (M.S) with...
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Daniel Jaén actively serves as the Director Assistant for the Center for Hispanic Marketing Communication. He is currently pursuing a degree in Integrated Marketing Communication (M.S) with certificates in Multicultural Marketing and Project Management. Daniel has a B.S. degree in Commercial Entrepreneurship from Florida State University. He actively works with professors, such as Dra. Sindy Chapa, to aid in event creation, including guest speaker panels and the Annual Gala, and a teaching assistant for Account Planning class on the graduate level. A South Florida native with a Colombian and Panamanian background, Daniel speaks both English and Spanish to mentor Hispanic and/or Latinx students at and beyond Florida State University. He previously served in many leadership roles, including (but not limited to) Garnet and Gold Key Leadership Honorary Vice President of Programming and Campus Recreation Board Chair. Daniel prides himself on his strong work ethic, attention to detail, effective communication, and passion for his craft. He looks to enter the field of account planning with the goal of improving multicultural representation.
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Naomi Lopez

Advertising Director

Naomi Lopez was born in Oklahoma to Venezuelan parents. She then moved to Argentina and Brazil as a child and has been living in South Florida since 2012. She is currently an undergraduate student...
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Naomi Lopez was born in Oklahoma to Venezuelan parents. She then moved to Argentina and Brazil as a child and has been living in South Florida since 2012. She is currently an undergraduate student pursuing a Bachelor of Science in Marketing as well as certificates in Multicultural Marketing and Global Citizenship. Naomi is a Graphic Designer at the Center for Hispanic Marketing Communication, helping to create a variety of material for the Center’s events. She wishes to continue to interact with and learn from different cultures and enjoys learning different languages.
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Antonia Manzella

Graduate Research Assistant

Antonia is currently a graduate student in FSU's Integrated Marketing Communications program while pursuing a Multicultural Marketing Certificate program. With a passion for service, she served on...
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Antonia is currently a graduate student in FSU's Integrated Marketing Communications program while pursuing a Multicultural Marketing Certificate program. With a passion for service, she served on the Hispanic Heritage Month Committee in her undergrad at USF. At FSU she is a MASA mentor to first generation-students. Born in Chicago, IL to parents of Mexican and Italian descent, she loves multicultural cities and traveling. Through her time with the Center for Hispanic Marketing Communications, she hopes to contribute to research to better serve and represent Hispanics.
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Alba Elena Barreto Martinez

Marketing + Outreach Coordinator

Alba is an international student from Caracas, Venezuela, where she graduated from Universidad Católica Andrés Bello with a Licentiate degree in Industrial Relations. She's currently in the last...
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Alba is an international student from Caracas, Venezuela, where she graduated from Universidad Católica Andrés Bello with a Licentiate degree in Industrial Relations. She's currently in the last semester in the Media and Communication Studies Master's Program at FSU while also pursuing the Multicultural Marketing Communication certificate. Her research interests include media effects and media psychology in TV and film and hopes to incorporate multicultural knowledge into developing culturally relevant media content in the future.
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Hanya Noussier

Web Developer and Social Media Strategist

Linkedin Profile

Hello! My name is Hanya Noussier. I am a media enthusiast pursuing my master’s degree in Public Interest in Media & Communication and graduate certificates in Project Management and Multicultural...
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Hello! My name is Hanya Noussier. I am a media enthusiast pursuing my master’s degree in Public Interest in Media & Communication and graduate certificates in Project Management and Multicultural Marketing Communications. I graduated from FSU with an undergraduate Advertising degree and a minor in Commercial Entrepreneurship. I enjoy researching industry trends and analyzing consumer insights, especially in areas that involve Gen-Z and social media behaviors. According to my personality test, I’m an ENFJ type of person. I enjoy scrolling through social media, traveling, educating myself about new cultures and ethical values, hanging out with friends, face-timing my family probably at least twice a day, and helping anyone and everyone. My involvement with the center adds to me personally and professionally every day, and I look forward to connecting with everyone.
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Brianna Savage

Social Media and Content Assistant

Brianna Savage is an IMC graduate student at Florida State University. She received her bachelor’s degree from the University of South Florida in Communication. She is passionate about social media...
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Brianna Savage is an IMC graduate student at Florida State University. She received her bachelor’s degree from the University of South Florida in Communication. She is passionate about social media marketing, multicultural marketing, and diverse representation in media. She is currently working on graduate theses on marketing towards the African diaspora in the US. In her free time, she enjoys reading, visiting nature preserves and spending quality time with friends and family.