Director and Associate Professor, Dr. Sindy Chapa

Dr. Sindy Chapa

With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile.  Previously she worked as an Assistant Professor and the Director of the Center for the Study of Latino Media & Markets at The School of Journalism & Mass Communication at Texas State University (TSU) since 2008. While at TSU, Chapa served as organizing committee co-chair for two Assessing The State of Spanish-Language & Latino-Oriented Media International Conferences.  Global scholars from universities in Barcelona, Colombia, Mexico and Puerto Rico as well as the U.S. gather annually to present their research work, findings, and theories.  The conference typically covers topics about marketing communication, telecommunication policies, media adoption and culture, among others. At FSU, Chapa plans to continue her research, which focuses on the effect of advertising strategies on Latino consumers.  She will be teaching Hispanic Marketing Communication in the fall semester. Chapa earned a Ph.D. in International Business from University of Texas-Pan American, M.B.A. from the University of St. Thomas in Texas and a B.A. in Mass Media Communications with a minor in television and art design from Valle Del Bravo University in Mexico.


Academic Affiliate Faculty

Dr. Stephen Mcdowell

Stephen D. McDowell is John H. Phipps Professor of Communication and serves as Associate Dean for Academic Affairs of College of Communication and Information at Florida State University in Tallahassee, Florida, United States, where he has taught since 1996. He also serves as the co-director of the FSU Institute for Intercultural Communication and Research, as Chair of the Academic Subcommittee for the FSU Global Pathways Certificate program, and on the FSU International Activities Advisory Committee.   McDowell has conducted research on media and communication policies in India and Pakistan, and has made presentations to universities and/or worked to establish university contacts, special programs, and/or academic exchange partnerships in  China, South Korea, Jamaica, the Netherlands, Thailand,  India, and Pakistan.    His research and teaching interests address media policies and new communication technologies, Internet governance, international and intercultural communication, and communication policies in Canada, South Asia, and North America.  Along with articles and book chapters on these topics, he has co-authored, with Phillip Steinberg and Tami Tomasello, Managing The Infosphere: Governance, Technology, and Cultural Practice in Motion  (Temple University Press, 2007), and written a book on India’s communication policies, Globalization, Liberalization and Policy Change: A Political Economy of India’s Communications Sector (New York: St. Martin’s; and Houndmills, U.K.: The Macmillan Press, 1997).    McDowell prepared the self-study report for the FSU School of Communication Quality Enhancement Review (QER) of undergraduate and graduate academic programs and faculty development  in 2008, and the graduate program sections for the department QER in 2000.  He has served as an external reviewer for doctoral programs in Communication at Temple University and the University of Western Ontario.    McDowell has held fellowships with the Strategic Policy Planning Division of the Canadian federal Department of Communications in Ottawa (1987-1989), with the Shastri Indo-Canadian Institute in New Delhi (1989-1990), and a Congressional Fellowship supported by the American Political Science Association in Washington D.C. (1994-1995).  He served as Chair of the Communication Law and Policy Division of the International Communication Association from 2008-2010.

Research Affiliate Faculty

Dr. Jaejin Lee

Jaejin Lee (Ph.D. in Mass Communication, University of Florida), is an assistant professor in the College of Communication and Information at Florida State University. Her research interests include Consumer Behavior, Branding, Socially Responsible Consumption, CSR & Cause-related Marketing, Social Marketing, New Media, and Health Communication. She has published her research in Journal of Interactive Advertising, Journal of Promotion Management, Journal of Marketing Communications, Journal of Business research, International Journal of Business and Management, etc.

Dr. Enrique Becerra

Dr. Becerra is an associate professor in marketing in the McCoy College of Business Administration at Texas State University.  His research has been published in the Journal of Advertising Research, Journal of The Academy of Marketing Science, Journal of Business Research, and European Journal of Marketing among others.  Dr. Becerra’s research revolves around culture, ethnicity, and identity and their effects on consumers, including effects on advertising, retailing, and consumption.

Adjunct Professor

  • Holly McGavock – Account Planning, Hispanic Marketing, Multicultural Marketing