The Hispanic Marketing Communication Center has the honor to welcome Dr. Summer Harlow as an affiliate faculty to our program. Dr. Harlow earned her Ph. D. in Journalism from The University of Texas at Austin. Since her arrival at FSU in the fall of 2014, Dr. Harlow has engaged in research focusing on the role …
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Meet Dr. Summer Harlow
Hispanic Heritage Month: A Growing Number of Marketers Joined the Celebration
As Hispanic Heritage Month comes to a close, United States marketers have capitalized on excellent opportunities to commemorate the cultural contributions of Latinos. For many brands, it was a chance to reach Hispanic consumers, the fastest growing demographic in the country—now estimated at 54.1 million—in terms of size, influence, and reach. Hispanic Heritage Month, which …
CONTINUE READINGA Chinese-Panamanian Perspective on Self-Identity
by Joana Wong “Now, should I mark I’m Hispanic or Asian?” I never know what box to check. It gets even harder to choose one or the other when some Hispanics don’t even think you classify as one. And then the Chinese don’t think you’re Chinese either: “What? You don’t know how to play Mah …
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