“Marketing professionals should identify cultural traditions within segments and use the traditions to connect their brand names with the target markets,” said Dr. Sindy Chapa in her abstract on ‘The Role Of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive.’ This is just one insight that can be taken away from her presentation …
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AMTP 2016 Conference
Differences in Hispanic Consumers
There are many differences in Hispanic consumers who have resided in the United States for years versus recently immigrated Hispanics. It is expected that the longer the Hispanic consumer has lived in the United States, the more they will have adapted to the cultures and traditions of Americans. However, it is not to say that …
CONTINUE READINGAtlanta Advisory Board Meeting Hosted by Coca Cola
Throughout our lives we encounter individuals who inspire us; these encounters are often by happenstance. At Florida State University’s Center for Hispanic Marketing Communication the opportunity to meet seasoned individuals in related fields of marketing is coordinated. The Center has a carefully selected Advisory Board that encourages students to follow their goals and …
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