Research

Peer--Reviewed Articles

 

The Effect of Cosmopolitanism on Multi-Ethnic U.S. Markets under Varying Conditions of Diversity in Advertising

 

The Effect of Ethnic Specific Versus Ethnic Diversified Advertising: Comparing Attitudes Among Hispanics, Non-Hispanic-Whites and African American Young Adults

 

The Power Of Hispanic Voice-Overs In Radio: Comparing The Effect Of Gendered Voice-Overs Between Hispanics And Non-Hispanics Audiences

 

Courting the Young Adult Hispanic American The Effect of Generational Status in Language-Tailored Political Advertising

 

Hope as a Mediator of Ethnocentrism among Hispanics: The Post Analysis of the Nothing Gringo Boycott of 2006

 

Regulating Emotions In Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements

 

Exploring the Country-of-Origin Indicators Across Products Categories: The Case of Mexico and Chile

 

Partidos Politicos en Guerra: The Impact of Partisanship in Political Advertising in the 2006 Mexican Presidential Election

 

Approaching the Asian Elephant: Understanding Business-to-Business Relationships in India

 

The Role of Advertising in Consumer Emotion Management

 

Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements

 

Adolescent, Advergame and Snack Food: Effect of Positive Affect and Experience on Memory Choice

 

Mexicans' Responses toward Televised Political Ads during the 2006 Presidential Election; Negative vs. Positive Ads. At the Special DVD Issue

 

Understanding Compulsive Buyers' Online Shopping Incidence: A closer Look at the Effects of Sales Promotions and Bargains on Hispanic Americans

 

Product Category and Origin Effects on Consumer Responses to Counterfeits: Comparing Mexico and The US

 

Hispanic Attitudes Toward Advergames: A Proposed Model of their Antecedents

 

Cognitive and affective evaluations of political advertising in Latin America : The effect of message strategy

 

Effects of positive affect and experience on adolescent's memory of brand placements on advergames

 

Modeling the role of physical distance and social formality in business-to-business relationship in India

 

Joint venture dissolution in developed and less developed countries: Exploring political stability and types of termination

 

Exploring the country of origin effect among Chilean consumers

 

Cross-cultural interpersonal communication. Sage Publications, Inc

 

Language, Communication, and Culture: Current Directions

 

Cultural identification as predictor of content preferences of Hispanics

 

Cross media coverage of local Hispanic American news

 

Cross-cultural interpersonal communication

 

Language, Communication, and Culture: Current Directions

 

Local newspaper coverage of Mexican Americans

 

Cultural identification as predictor of content preferences of Hispanics

 

Hispanic perceptions of communication discrimination

 

Communicating for Peace: Diplomacy and Negotiation

 

An examination of values associated with sports attitude and consumption behavior: An exploratory study

 

Multicultural marketing and the reasons why

 

Ethnicity, communication, and drugs

 

Women's communication in Mexican organizations

 

Quantitative approaches: an overview

 

Brand engagement in self-concept: A psychometric and demographic analysis

 

Cultural Identity and Communication Style among Mexican-Americans

 

International news media exposure, knowledge, and attitudes

 

The powerful influence of ethnicity on proenvironmental attitudes and behaviors

 

Hispanic TV advertising, where did all the mariachis go?

 

Metric multidimensional scaling and automatic message generation applied to the tourism industry: The case of Israel

 

A theory of electronic propinquity mediated communication in organizations

 

Hispanic perceptions of communication discrimination

 

Teaching Intercultural Communication in the 1980's: Philosophy, Methods, and Evaluation Research

 

Mass Communication, Cosmopolite Channels, and Family Planning Among Villagers in Mexico

 

Ethnicity’s Effect on Brand Loyalty among American Consumers

 

The effect of cultural dimensions on brand loyalty of consumers in the USA

 

The relationship between consumer acculturation and brand engagement among us Hispanics

 

Advertising to Hispanics: What the Ads Say

 

Stranger Ethnicity and Communication

 

Master’s of Interactive and New Technologies Communication Master’s Final Project

 

Ensayos: Mujeres en Comunicación: Teoría e investigación

 

 

 

Infographics 

 

The Center for Hispanic Marketing Communication 

Financial (2)