Welcome!

The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s affiliation, academic courses, and programs are part of the Florida State University School of Communication. The Center is the first of its kind in the United States devoted to educating students and professionals in the field of U.S. Hispanic marketing and advertising. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry.

What do we offer?

The dynamic growth of the U.S. multicultural market leaves the industry in constant need of trained professionals. Most advertising, public relations, and marketing organizations encounter difficulties filling their multicultural marketing positions. Recognizing this need, the Center offers training to students and professionals who want to serve the Hispanic and other multicultural markets through courses, certificates, conferences, scholarships, and mentorship programs. Have any questions? Feel free to contact us.