The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s affiliation, academic courses, and programs are part of the Florida State University School of Communication.

The Center is the first of its kind in the United States devoted to educating students and professionals in the field of U.S. Hispanic marketing and advertising. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry.

What do we offer?

The dynamic growth of the U.S. multicultural market leaves the industry in constant need of trained professionals. Most advertising, public relations, and marketing organizations encounter difficulties filling their multicultural marketing positions.

Recognizing this need, the Center offers training to students and professionals who want to serve the Hispanic and other multicultural markets through courses, certificates, conferences, scholarships, and mentorship programs.

Why take our courses and programs?

The Hispanic market is growing exponentially and is responsible for over half of the growth of the U.S. population in the last 10 years.  Its buying power grows more rapidly than any other minority group and currently surpasses one trillion dollars.

Reaching the Hispanic consumer segment, however, is complex; it requires special training and education to understand the cultural nuances and differences among U.S. multicultural markets.

By taking our courses and programs, professionals and students alike gain a competitive advantage.  The specialized knowledge gained through our courses and programs provides our students with an attractive selling point to employers.

As a result, our students have joined prestigious companies such as Zubi Advertising, Grupo Gallegos, Gray Advertising/Wing, Bromley Communication, Dieste, Ogilvy, Fleishman-Hillard, Telemundo, RGA Interactive, The American Heart Association.  They have also worked at multicultural and Hispanic in-house marketing departments at companies including Clinique, Clark’s, and General Mills headquarters.

Feel free to check our  Programs Booklet

Have any questions? Feel free to contact us.