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Professionals Online course on Hispanic Marketing Communication Spring of 2008 with 60 students from diverse US locations. Click here to plan for Fall 2008 now.
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updated March 2008
Online Multicultural Technology Ownership March 2008(pdf)
The Brave New World of Diversity Online January 2008 (pdf)
Hispanic Marketing Insights from Literature (pdf)
Old and New Media Multicultural Marketing Report September 2007 (pdf)
Hispanic Marketing: An annotated bibliography Download (pdf)
Advertising to Hispanics: What the Ads Say. A content analysis. Download (pdf)
Ground breaking report: The Multicultural Marketing Equation 2007 Download (pdf)
Hispanic Marketing: A Cultural Perspective - A Book by Felipe and Betty Ann Korzenny was released at the end of 2005, and was one of 6 finalists for best book in Marketing in 2006 in the AMA Berry Award contest.
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