Undergraduate Courses

We offer courses at the undergraduate level relating to Hispanic Marketing Communication, as well as other related emerging fields.  Make yourself an “must-have” candidate for employers: industry giants are looking to fill in positions that require expertise in the fields listed below.
 You don’t need to be Hispanic or speak Spanish to take our courses!
Each course counts towards three credit hours, and are offered both online and on-campus. If interested in a more comprehensive view, take a look at an overview of our programs:

ADV3410 – Hispanic Marketing Communication


With fifty million strong, the Hispanic market is now the largest minority group in the US.  The growth of the Hispanic market has influenced companies to  increase budgets and efforts in order to communicate with this segment.  However, there are not many professionals with the necessary skills, giving those who do, an advantage over rival companies and job candidates.  Taking this course places you among the few professionals in our country that understand the U.S. Hispanic market.
You will discover:
  • How despite sharing a common linguistic and cultural background, the Hispanic population diverse within itself
  • How to tackle challenges related to cultural stereotypes, language choice, and media habits
  • How and to what extent anthropologic and religious history influences thought process
  • How discovering cultural insights plays a part in the success of a campaign

ADV4411- Multicultural Marketing Communication


Multicultural marketing is one of the newest horizons in U.S. marketing.  This seminar studies the behavior similarities and differences among Hispanic, Asian, African-American, and Non-Hispanic White cultural market segments in the United States.  It also answers original research questions that can benefit both marketers, and academicians. This seminar can also benefit those who pursue careers in social service delivery in the form of social marketing.  By taking Multicultural Marketing Communication, you will learn:

  • What to consider when trying to market to multiple culture groups
  • How to obtain consumer insights and use them for multicultural marketing
  • The future of multicultural marketing and its implications
  • How does one derive cultural insights to establish deep connections with consumers culturally unique groups.

ADV4603 – Account Planning


Account planners are the voice of the consumer within ad agencies. They constitute the crucial link between client objectives, account management, the creative development team, and also the media planning team.   marketing of any product or service By taking this course, you will learn:

  • How to attune your advertising messages to the emotions and thoughts of your target audience
  • How to obtain insights by conducting and analyzing qualitative and quantitative research to uncover cultural insights
  • How to use key kernels of  knowledge and emotions to make advertising campaigns successful
  • How to communicate those insights to the rest of your team in the agency