Director of Online Programs and Instructor, Holly McGavock
Holly McGavock received her Bachelor’s of Arts Degree from Indiana University in 2002 and graduated in 2006 with her Master’s of Arts Degree in Integrated Marketing Communication from Florida State University (FSU). During her time at FSU, she was a key contributor for the Center for Hispanic Marketing Communication. After graduation, Holly has been employed as an Account Planner at Zubi Advertising in Coral Gables, Florida and at Grupo Gallegos in Los Angeles, California. In 2011 she joined Wing in New York City as their Senior Account Planner.
Holly continues to work with the Center as the Director of Online Programs and Chief Instructor for the Hispanic Marketing Communication, as well as the NEW Multicultural Marketing Communication and Account Planning online graduate and undergraduate courses. She is also working to develop the program and curriculum for the school’s graduate certificate in Multicultural Marketing Communication.
HispanicPRBlog Article about how Holly McGavock Joins Wing as Senior Planner
Completed Projects
• The Latino Identity Project,a research project for AHAA (Association of Hispanic Advertising Agencies), presented by Carl Kravetz at the AHAA conference in Miami, September 2006
• Marketing Assumptions or Reality? Testing Key Hypotheses about US Hispanic Consumer Behavior,in collaboration with Dr. Carlos Valdez and Dr. Felipe Korzenny
Trade and Conference Presentations
• Trends in Marketing Insurance to Hispanics,presented at the CBI Multicultural Marketing for the Financial Services and Insurance Industries, Brooklyn, NY, April 20, 2006 (see complete report at https://hmc.comm.fsu.edu/mcgavockkorzennyinsurance.pdf)
• Hispanics and Home buying: Recommendations for Real Estate Agents,presented at the Indiana Century 21 Realty Group Annual Training, Indianapolis, IN, October 27, 2006
• Advertising to Hispanics: Where did all the Mariachis go?,in collaboration with Dr. Felipe Korzenny and Maria Gracias Inglessis, presented at the AEJMC annual conference, San Francisco, CA, August 3, 2006
Publications
• “Hispanic Marketing Insights Inspired by Latin American and US Popular Literature”
• “Are there White Hispanics?” Featured on HispanicAd.com
• “Language and Consumer Behavior in Hispanic Marketing Communication”Featured on HispanicAd.com
• “Hispanic Perceptions of Food and Meals” Featured on HispanicAd.com
• “Latinos Power Growth Of Ultimate Fighting Championship” Featured on Media Post Blogs