Contact: Sasha Madrid, smm20@fsu.edu
FOR IMMEDIATE RELEASE
Tito Puente Jr. Honored with the Prestigious 2024 Tlamatini Award for Significant Contributions
TALLAHASSEE, FL – 07/03/2024 – Today, the Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award at their 20th Anniversary Gala.
Presented annually by the CHMC, the Tlamatini Award is a prestigious award given to outstanding contributors in the Hispanic community. The term “Tlamatini,” derived from the ancestral Náhuatl language, translates to “Wise Man.” In Latin America, it was used to identify the ‘master’ who created, interpreted knowledge, and guided every individual in their community to discover their life’s purpose. The Tlamatini Award was established at Florida State University in 2013 by a group of Hispanic academics to honor the lifetime accomplishments of remarkable Hispanics.
Tito Puente Jr.’s selection for the Tlamatini Award is a testament to his significant musical contributions as a Latin percussionist, songwriter, and producer. Carrying forward the legacy of his father, Tito Puente, also known as “El Rey del Timbal,” Tito Puente Jr. has introduced salsa and Latin jazz to new audiences, preserving the cultural heritage of his Puerto Rican roots through his music. This year, he is commemorating 20 years of transferring his father’s legacy to the next generations.
“Tito Puente Jr. honors the rich tradition of Latin music in everything he does, representing the best of our Hispanic community,” said Dr. Sindy Chapa, Director of the Center for Hispanic Marketing Communication. “This award truly shows the positive impact he has made on our Latin music scene.”
Puente will be honored at the 20th Anniversary Gala on October 11, 2024. The event will be held at Florida State University’s Alumni Center at 6:00 PM EST. The upcoming event is a special occasion celebrating the CHMC’s 20 years of service and achievements since its inception. It also honors the best talent of the Hispanic community and provides the foundation for future generations of Hispanic marketing and communication professionals.
Tickets for the 20th Anniversary Gala can be purchased at https://one.fsu.edu/foundation/event-registration/2024/hispanic-marketing-20th-year-anniversary-gala.
About the Center for Hispanic Marketing Communication: The Center for Hispanic Marketing Communication (CHMC) at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s programs are housed in the FSU School of Communication. The Center is the first of its kind in the United States devoted to educating students and professionals. Faculty and students working with the Center conduct ground-breaking research and serve as an innovative resource for the Hispanic marketing industry. For more information, please visit https://hmc.comm.fsu.edu/
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