Originally from South Texas, Karen came to Florida State to pursue a master’s degree in Integrated Marketing Communication with an emphasis in Hispanic Marketing.

Before coming to Florida State, Karen finished her undergraduate studies at Texas State University with a bachelor of arts in Public Relations and a minor in Pop Culture.  Growing up in a predominantly Hispanic city, she always knew she wanted to learn more about the culture and apply it in her career. Being a part of The Center for Hispanic Marketing Communication has given her the opportunity to get a hands-on approach to her Hispanic marketing education.

During Karen’s time at Texas State, Karen interned at The Center for the Study of Latino Media and Markets for three years. She gained experience in event planning, organization, and writing while working events such as Puntos de Vista International Film Festival and various conferences and forums. She also interned at Brisa Communications, an Austin, Texas based communications firm that specialized in political and Hispanic communications.