Dr. Felipe and Dr. Betty Ann Korzenny’s latest book

 

Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer

Co-Authored By Felipe Korzenny and Betty Ann Korzenny
Published by Routledge, 2011.

 

You may also find more information and publications by viewing Dr. Felipe Korzenny’s Resume and Dr. Felipe Korzenny’s Blog

 

Presentations

Reports

2013

• Branding Opportunities in the Baby Care Industry with Hispanic Moms

2012

• Black, White, or Green: The Powerful Influence of Ethnicity on Pro-‐environmental Attitudes and Behaviors
• Brand Engagement: An Analysis on Motivation and Self Identity
• Portrayals of Men and Women in Latin Music

2010

• The Importance of Radio for Hispanics

2009

• Multicultural World of Social Media Marketing Article
• Multicultural Consumer Attitudes

2008

• Multicultural Study on Online Technology Ownership
• Brave New World of Emerging Diverse Online Majority

2007

• Hispanic Insights From Literature
• Multicultural Study on Old and New Media Use
• Hispanic Marketing- Annotated Bibliography
• Hispanic Advertising Content Analysis: What the Ads say

2006

• Hispanic Qualitative Research Article
• Multicultural Marketing Equation Study
• Branding Hispanic Online Personality Assessments
• Hispanic Advertising Research Article
• Trends in Marketing Insurance to Hispanics
• Marketing Airlines to Hispanics Report
• Marketing Healthcare to Hispanics Report
• Trends in Marketing Insurance to Hispanics