Natalie Kates

HMC Online Course Mentor and Center Program Assistant, Natalie Kates

Natalie Kates

Natalie Kates was raised by a bilingual Cuban family in Miami, Florida. She interned for two summers at the City of Miami Office of Communications assisting the television producers with their documentaries and shows.

In the summer of 2007, she was chosen to intern at TBWA\Chiat\Day in Los Angeles, California through the American Association of Advertising Agencies (AAAA)’s Multicultural Advertising Intern Program (MAIP). MAIP annually places minority college students in paid intern positions at top advertising agencies. At the agency, Natalie worked with the Infiniti National and Method account management teams. During the summer of 2009, Natalie interned with the Integrated Marketing department at Zubi Advertising Services in Coral Gables, Florida helping to create and launch a social media marketing plan for the agency.

Throughout her senior year at FSU, Natalie was Historian of the Advertising Club and she began collaborating with the Center for Hispanic Marketing Communication. In April of 2008, Natalie graduated Magna Cum Laude with a 3.76 grade point average and received her Bachelor of Science degree in Communication from FSU with a double minor in Hispanic Marketing Communication and Journalism. She was selected as the sole recipient from her graduating class with the 2008 Outstanding Mass Media Studies Student Achievement Award.

Currently, Natalie is pursuing her Master of Science in Integrated Marketing Communication and a certificate in Digital Video Production from the FSU School of Communication Graduate Program. She continues to work with the Center as a Program Assistant and as an Online Mentor for the Hispanic Marketing course. In addition, she has taken on the role of Assistant Director for Dr. Felipe Korzenny. Recent projects that she has been completing for the Center include this redesigned website, research finding Hispanic cultural insights from contemporary Latin music, and a study on the color preferences of multicultural consumers.