ALMMACR Hosts Conference about Latino Markets During the Pandemic

For Immediate Release
February 18, 2021

Lucia Maldonado – (305) 332- 0517

ALMMACR Hosts Conference about Latino Markets During the Pandemic
ALMMACR and The Center for Hispanic Marketing Communication is opening the conference to students and professionals interested in Hispanic markets.

Tallahassee, Fl., (Feb. 18, 2021) The Center for Hispanic Marketing Communication announced it will host a conference on Friday, Feb. 26 in partnership with the Association for Latino Media, Markets and Communication Research (ALMMACR). The conference will be virtual over Zoom from 9 a.m. to 6:30 p.m. This announcement comes after increased crises the Latinx community faced during the COVID-19 pandemic.

ALMMACR aims to educate students and professionals on how to effectively communicate with the Hispanic market. The panel will focus on Latinos, Media and Markets During the COVID-19 Crisis: Challenges and Opportunities. Latinx communities were particularly challenged with obstacles to overcome during the changes the pandemic posed.

The panelists will include:

  • Armando Talamantes
  • Indhira Suero- Acosta
  • Daniel Acosta-Ramos
  • Victoria DeFrancesco Soto, Ph.D.
  • Sonia Díaz
  • Diego Muñoz
  • Elianne Ramos
  • Lisa Martinez, Ph.D.
  • Martin Urbina, Ph.D

This is the first time the conference will be hosted virtually. In the past, ALMMACR has hosted this biennial conference in person.

To sign up for the conference, visit the website at Once registered, Zoom links will be emailed directly to the participant.

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About the Center for Hispanic Marketing Communication The Center for Hispanic Marketing at Florida State University is a first-of-its-kind program devoted to educating students and professionals in the field of Hispanic Marketing. Founded over 15 years ago by Felipe and Betty Ann Korzenny, the Center serves as a resource to the Hispanic marketing industry. We aim to fill the immediate need for professionals trained in Hispanic Marketing Communication by educating students to serve the Hispanic marketing industry, serving as a source of knowledge about the Hispanic market for industry professionals, and conducting relevant research to further the understanding of the Hispanic market. We offer a certificate in Multicultural Marketing Communications as well as scholarships and mentorship for our students. For more information, please visit