“Marketing professionals should identify cultural traditions within segments and use the traditions to connect their brand names with the target markets,” said Dr. Sindy Chapa in her abstract on ‘The Role Of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive.’ This is just one insight that can be taken away from her presentation …
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AMTP 2016 Conference
Understanding the Multi-Billion Dollar LGBT Market
Last month, César Melgoza, founder and chief executive officer of Geoscape, and board member of the Florida State University Center for Hispanic Marketing Communications, invited several staff members of the Center to attend the 11th Annual New Mainstream Business Summit. This multicultural conference is the premier event on obtaining access to high growth consumers and …
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