by Brock Wright Earlier this week a dozen or so students, including myself, from the Center for Hispanic Marketing Communications at Florida State University, traveled to Miami for the annual Association of Hispanic Advertising Agencies (AHAA) conference. While there are countless blog posts that can be written about the conference and the knowledge we all …
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Change is coming, an observation from The 2012 Association of Hispanic Advertising Agencies conference.
A Chinese-Panamanian Perspective on Self-Identity
by Joana Wong “Now, should I mark I’m Hispanic or Asian?” I never know what box to check. It gets even harder to choose one or the other when some Hispanics don’t even think you classify as one. And then the Chinese don’t think you’re Chinese either: “What? You don’t know how to play Mah …
CONTINUE READINGLessons Learned from Music
by Antonieta Reyes Last week, I attended my first Southern States Communication Association Conference. I didn’t know quite what to expect and I started freaking out after attending the first session and realizing that there was no visual aid and that it followed a panel format. I ran to my room, took out my paper …
CONTINUE READINGThe Benefits of Bilingualism in Today’s Globalized Job Market
By María Padrón It’s a fact that only about 5 percent of the world speaks English. This means that in order to maintain a competitive advantage in today’s globalized job market, we must master an additional language. I grew up in Miami with parents of Cuban and Peruvian descent. I’m a native Spanish speaker, but …
CONTINUE READINGExperiencing the Magic
FSU-CCI at the 2012 Association of Marketing Theory & Practice Conference by Antonieta Reyes One of the perks of being a graduate student is the chance to get out-of-town to attend conferences. Thanks to them, I have been able to visit some great cities in the US, met incredible colleagues and professors, and received a …
CONTINUE READINGMy Home Away From Home
By Maria Padrón Four years ago I moved about 480 miles away from the comforts of home in Miami to Tallahassee and began my collegiate career at FSU. Back then, the differences between the two cities seemed as infinite as the length of Florida appeared to be during the 7 and a half hour drive …
CONTINUE READINGThe NBA (éne-bé-a) and the US Hispanic Market
by Jackie Schlutz With basketball season in full throttle, I find myself more and more engaged each game—in my phone. That’s right, I’m the girl who has no idea what’s going on but will be a good sport and sit next to you on the couch. During a game last week, I noticed that one …
CONTINUE READINGRemembering Nat King Cole: The Original Crossover Artist
by Lauren Sierra [youtube http://www.youtube.com/watch?v=FW0p6vMKnXk&w=420&h=315] No matter what language you may speak, music is a language universally understood by all. Music does not judge you based on the color of your skin, or where you came from. Rather, it unites individuals by celebrating their common history and experiences. Nat King Cole, one of the …
CONTINUE READINGThe Future of Hispanic Advertising Will Be Written By Our Bloggers
by Joana Wong Who We Are We may be young, but we are bright. What we lack in experience, we make up in edginess. Simply put, we, the students featured in this blog, are the padawans of Hispanic marketing communication. Our brains are sponges, ready to absorb information and eager to learn; we digest this …
CONTINUE READINGWelcome!
The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s affiliation, academic courses, and programs are part of the FSU School of Communication (Visit http://www.comm.cci.fsu.edu/ for more information). The Center is the first of its kind in the United States devoted to educating students as well as professionals …
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