by Joana Wong “Now, should I mark I’m Hispanic or Asian?” I never know what box to check. It gets even harder to choose one or the other when some Hispanics don’t even think you classify as one. And then the Chinese don’t think you’re Chinese either: “What? You don’t know how to play Mah …
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A Chinese-Panamanian Perspective on Self-Identity
The Benefits of Bilingualism in Today’s Globalized Job Market
By María Padrón It’s a fact that only about 5 percent of the world speaks English. This means that in order to maintain a competitive advantage in today’s globalized job market, we must master an additional language. I grew up in Miami with parents of Cuban and Peruvian descent. I’m a native Spanish speaker, but …
CONTINUE READINGThe Future of Hispanic Advertising Will Be Written By Our Bloggers
by Joana Wong Who We Are We may be young, but we are bright. What we lack in experience, we make up in edginess. Simply put, we, the students featured in this blog, are the padawans of Hispanic marketing communication. Our brains are sponges, ready to absorb information and eager to learn; we digest this …
CONTINUE READINGWelcome!
The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s affiliation, academic courses, and programs are part of the FSU School of Communication (Visit http://www.comm.cci.fsu.edu/ for more information). The Center is the first of its kind in the United States devoted to educating students as well as professionals …
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