Hispanic Marketing and Social Media

By Jordan Wenck The opportunities for students at Florida State University never cease to amaze me. One lucky undergraduate Hispanic Marketing Communications Class taught by Antonieta Reyes Echezuria was selected for a competition to help design a social media plan for Fox Deportes. Once students got word of this competition, they split into groups and …

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A Chinese-Panamanian Perspective on Self-Identity

by Joana Wong “Now, should I mark I’m Hispanic or Asian?” I never know what box to check. It gets even harder to choose one or the other when some Hispanics don’t even think you classify as one. And then the Chinese don’t think you’re Chinese either: “What? You don’t know how to play Mah …

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Welcome!

The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s affiliation, academic courses, and programs are part of the FSU School of Communication (Visit http://www.comm.cci.fsu.edu/ for more information). The Center is the first of its kind in the United States devoted to educating students as well as professionals …

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