Check out our latest Hispanic Marketing books!
Hispanic Marketing, 4th Edition: The Evolution of the Latino Consumer
Co-Authored By Felipe Korzenny, Sindy Chapa, and Betty Ann Korzenny with the collaboration of Erika Gianni.
Published by Routledge, 2024.
Hispanic Marketing, 3rd Edition: The Power of the New Latino Consumer
Co-Authored By Felipe Korzenny, Sindy Chapa, and Betty Ann Korzenny.
Published by Routledge, 2017.
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Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer
Co-Authored By Felipe Korzenny and Betty Ann Korzenny
Published by Routledge, 2011.
You may also find more information and publications by viewing Dr. Felipe Korzenny’s Resume and Dr. Felipe Korzenny’s Blog
Presentations
Reports
2013
2012
- Black, White, or Green: The Powerful Influence of Ethnicity on Pro-‐environmental Attitudes and Behaviors
- Brand Engagement: An Analysis on Motivation and Self Identity
- Portrayals of Men and Women in Latin Music
2010
2009
2008
- Multicultural Study on Online Technology Ownership
- Brave New World of Emerging Diverse Online Majority
2007
- Hispanic Insights From Literature
- Multicultural Study on Old and New Media Use
- Hispanic Marketing- Annotated Bibliography
- Hispanic Advertising Content Analysis: What the Ads say
2006
- Hispanic Qualitative Research Article
- Multicultural Marketing Equation Study
- Branding Hispanic Online Personality Assessments
- Hispanic Advertising Research Article
- Trends in Marketing Insurance to Hispanics
- Marketing Airlines to Hispanics Report
- Marketing Healthcare to Hispanics Report
- Trends in Marketing Insurance to Hispanics