Co-Founder and Senior Advisor

Office UCC 3100

Contact  (850) 644-5034

Email bkorzenny@fsu.edu

 

 

Betty Ann Korzenny, Ph.D. is the Co-Founder and Senior Advisor of the Center for Hispanic Marketing Communication at Florida State University and teaches at FSU at the graduate level. She is co-author with her husband, Dr. Felipe Korzenny, of the book,Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005, and Hispanic Marketing, 2nd Edition: Connecting with the New Latino Consumer, published by Routledge, 2011.

Her professional responsibilities prior to FSU, were as COO of Hispanic & Asian Marketing Communication Research and Cheskin. She also has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.

Korzenny received a Ph.D. from Michigan State University in Administration and Higher Education, an M.A. from Michigan State University’s Program of Graduate Education Overseas in Education, and a B.A.from Vassar College in Child Study/Education. Her multicultural interests have predominated in both her academic and business experience.

View Dr. Betty Ann Korzenny’s Resume

Dr. Felipe and Dr. Betty Ann Korzenny’s latest book