Distinguished Industry Leaders Join our Advisory Board of the Center for Hispanic Marketing Communication at Florida State University

Posted by Derrick Pacheco on

Written by: Hanya Noussier

The Center for Hispanic Marketing Communication is proud to announce the appointment of four distinguished professionals to its advisory board. These accomplished individuals bring with them a wealth of knowledge, a commitment to excellence, and a deep dedication to advancing the mission of the Center. Let’s take a closer look at these remarkable board members.

 

Yerddy Lanfranco

Yerddy Lanfranco’s journey is a testament to the pursuit of excellence. She is currently a Senior Vice President of Business Intelligence at Kinesso. Through hard work and dedication, Yerddy pursued her education at Hunter College, earning a BA/MA in Economics and Mathematics. Her life took a transformative turn when she received the Hispanic Scholarship Fund Award, paving the way for a remarkable career in analytics. Over two decades, she has worked with Fortune 500 companies, obtained a second master’s degree in Business Analytics from NYU Stern, and given back to her community through various initiatives. Yerddy’s commitment to education and empowerment aligns perfectly with the Center’s mission.

 

José Luis Fernandez

José Luis Fernandez is a seasoned executive with a wealth of experience in the technology industry. Currently serving as Vice President of Lenovo Telco Vertical worldwide, he leads teams working with global telecommunications providers. With a career spanning over 30 years, José Luis has held strategic positions in major companies such as HPE, Cisco, and Arista Networks. His expertise extends to channels, infrastructure solutions, and global accounts. José Luis’s global perspective and dedication to technology solutions make him a valuable addition to the advisory board.

 

Luis Omar Tapia

Luis Omar Tapia is a household name in the world of soccer broadcasting. Famous for his famous phrase, “90 minutos del deporte más hermoso del mundo” (90 minutes of the most beautiful sport in the world), he has narrated prestigious leagues such as the Champions League, Spanish League, Italian Serie A, and the Mexican League. Tapia’s career has spanned across prominent networks like Univision, Fox Sports Latin America, GolTV, ESPN, and more. His dedication to the sport and engaging narration have endeared him to millions of fans worldwide, and he is a role model for many students.

 

Michael Roca

As the Executive Director of ELEVATE at Omnicom Media Group, Michael Roca is a leading advocate for equity in media and marketing. He champions the importance of engaging diverse segments and has effectively helped major brands diversify their media partnerships. Michael holds a BA in Communications from St. John’s University and an MBA from Nova Southeastern University. He actively supports diversity, equity, and inclusion initiatives, including serving as the executive sponsor of OMG’s Hispanic/Latin Business Resource Group and contributing to the boards of various organizations. His passion for advancing diversity in the media landscape is aligned with the Center’s mission.

 

Each, with their unique backgrounds and expertise, will undoubtedly contribute to the Center’s ongoing success in promoting excellence in the field of marketing communications.