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Join us for an exciting celebration! We'll honor exemplary leaders, celebrate Latino excellence, enjoy live musical performances, and more! Proceeds will benefit students and sustain the Center for many more years to come. Vamos!

Give Now

On behalf of the faculty, students, and the Board of Advisors of the Center for Hispanic Marketing Communication at Florida State University, we would like to cordially invite you to the Center for Hispanic Marketing Communication 2022 Gala to be held at the Tower Club in Fort Lauderdale, Florida, on Thursday, September 29th at 6:30 PM. During the event we will be presenting the Circle of Excellence Awards and the Tlamatini lifetime achievement awards for significant contributions to those who elevate the quality of life and overall image of Hispanics in the US and internationally.

GALA PROGRAM

WELCOME TO THE CHMC 2022 GALA 

Going Forward Forging New Voices 

09. 29.2022

Fort Lauderdale, FL

6:30 PM

SILENT AUCTION 

7:00 PM

DINNER & PROGRAM 

MASTER OF CEREMONY

Luis Omar Tapia

WELCOME REMARKS BY FSU PRESIDENT

Dr. Richard Mccullough

 

A MESSAGE BY THE DEAN OF THE COLLEGE OF COMMUNICATION

Dr. Stephen McDowell

A MESSAGE BY A SCHOLARSHIP RECIPIENT

PhD. Student Alessandra Noli

 

BALLONS BUCK

Show You Care & Participate!

2022 CIRCLE OF EXCELLENCE AWARDS PRESENTATIONS 

EXCELLENCE AWARD IN EDUCATION TO DR. SALLY McRORIE

By 2021 Awardee Dr. Larry Dennis

 

EXCELLENCE AWARD IN COMMUNICATION TO MR. LUIS OMAR TAPIA

By Advisory Board Chair, Yvette Martinez-Wilson

 

EXCELLENCE AWARD IN PHILANTRPHY TO RAFAEL JARAMILLO - EMERSON

By HCMC Director, Dr. Sindy Chapa

 

EXCELLENCE AWARD IN MUSIC TO CHOCQUIB TOWN

By Celia Cruz Foundation Representative, Omer Pardillo

 

 

2022 TLAMATINI AWARDS PRESENTATIONS 

 

2022 TLAMATINI TO CAROLYN ARONSON

By Advisory Board Vice-Chair, Mindy Figueroa

2022 TLAMATINI TO TONY PEREZ

By 2021 Tlamatini, Arantxa Sanchez Vicario

 9:30 PM

SILENCE AUCTION ANNOUNCEMENTS 

MUSIC BY

Freddie Colloca Band

Tlamatini award


The Tlamatini award was created at Florida State University by a group of Hispanic academics in 2013 who wanted to recognize the lifetime achievement of great Hispanics. The first recipient was Dr. Felipe Korzenny, a recognized scholar, scientist, and author in the area of Hispanic consumers. Previous recipients include Arantxa Sanchez, former tennis player in 2021; Maria Celeste Arraras, author and producer at Telemundo, and Cynthia Hudson, founder, and President of CNN en Español, both of whom received this award in 2020. 

Atanasio "Tony" Pérez Rigal (born May 14, 1942) is a Cuban-American former professional baseball player, coach and manager. He played in Major League Baseball as a first baseman and third baseman from 1964 through 1986, most notably as a member of the Cincinnati Reds dynasty that won four National League pennants and two World Series championships between 1970 and 1976. He also played for the Montreal Expos, Boston Red Sox and the Philadelphia Phillies. A seven-time All-Star, Pérez averaged more than 100 runs batted in per season from 1970 to 1976 for the powerful Cincinnati team that became known as the Big Red Machine for their dominance of the National League in the mid-1970s.
Carolyn Aronson is an American Latina entrepreneur who created the styling brand It's a 10 Haircare

A message from Founder and Emeritus Director, Dr. Felipe Korzenny


The Center is the first of its kind, and it was founded in 2004. The Center’s affiliation, academic courses, and programs are part of the School of Communication at Florida State University. The Center is devoted to educating students and professionals in the field of U.S. Hispanic and Multicultural marketing communication. Our students come from a broad range of majors, such as music, psychology, medicine, business, political science, and others, to pursue their minor and/or certificate in Hispanic and/or Multicultural marketing communication. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry. Part of the program is created to help our students and includes mentorship and scholarship opportunities for underprivileged students.

The funds raised by this event will be used to support the Center’s programs, activities, scholarships, sustaining the Center for future generations through the endowment fund, and student recruitment and retention. Other centers with similar missions have disappeared due to the lack of financial support; we believe the Felipe and Betty Ann Korzenny endowment fund will guarantee the sustainability of our Center for perpetuity. We would be delighted for you to join us during our Gala on September 29, in support of our Center and students!

Freddie Colloca Salsa Band
Musical Entertainment by the Freddie Colloca Salsa Band from Miami.

Book your individual ticket or table now