Differences in Hispanic Consumers

There are many differences in Hispanic consumers who have resided in the United States for years versus recently immigrated Hispanics. It is expected that the longer the Hispanic consumer has lived in the United States, the more they will have adapted to the cultures and traditions of Americans. However, it is not to say that[…] »

Understanding the Multi-Billion Dollar LGBT Market

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Last month, César Melgoza, founder and chief executive officer of Geoscape, and board member of the Florida State University Center for Hispanic Marketing Communications, invited several staff members of the Center to attend the 11th Annual New Mainstream Business Summit. This multicultural conference is the premier event on obtaining access to high growth consumers and[…] »