“Marketing professionals should identify cultural traditions within segments and use the traditions to connect their brand names with the target markets,” said Dr. Sindy Chapa in her abstract on ‘The Role Of Cultural Traditions on Branding and Word-Of-Mouth: Keeping Mother’s Recipes Alive.’ This is just one insight that can be taken away from her presentation …
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AMTP 2016 Conference
Welcome!
The Center for Hispanic Marketing Communication at Florida State University was founded by Dr. Felipe Korzenny in 2004. The Center’s affiliation, academic courses, and programs are part of the FSU School of Communication (Visit http://www.comm.cci.fsu.edu/ for more information). The Center is the first of its kind in the United States devoted to educating students as well as professionals …
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