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A primary goal of the Center is to become a source of knowledge about the Hispanic market. As such, students and faculty work together to conduct research and develop projects that will further knowledge and understanding of the U.S. Hispanic market. Currently, there is ongoing work on articles, reports, presentations, the book "Hispanic Marketing: A Cultural Perspective," and a new book in process.

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• Old and New Media Multicultural Marketing Report. Download (pdf)

• Hispanic Marketing:An annotated bibliography. February 2007.Download (pdf)

• Advertising to Hispanics: What the Ads Say. A content analysis of portrayals, communication devices and execution. By Maria Gracia Inglessis, Holly McGavock, and Dr. Felipe Korzenny. January 2007. Download (pdf)
  
  
• Latino Identity, reference list. Compilation of academic articles used for the Latino Identity Project in conjunction with AHAA. Compiled by Holly McGavock, Maria Gracia Inglessis and Madhurima Sankar. Download report (pdf)
  
  
• Inglessis, Maria Gracia. For Marketers or for Scholars? Published in Quirk's Marketing Research Review. December 2006. Download article (pdf)

• The Multicultural Marketing Equation: Media, Attitudes, Brands, and Spending. By Felipe Korzenny, Ph.D.; Betty Ann Korzenny, Ph.D.; Holly McGavock; and Maria Gracia Inglessis. 09/12/2006 Download report (pdf)