| Return to Home Page HISPANIC MARKETING ONLINE COURSE
REGISTRATION IS OPEN NOW FOR FALL 2008! March 26, 2008 Tallahassee, Florida – After two successful semesters, the online course in Hispanic Marketing Communication will be offered again this fall by the Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing and is the only one of its kind in the US. The online course is available to anyone interested and is particularly recommended for professionals currently addressing the Hispanic market, or those who would like to start a Hispanic marketing initiative. The online course is also available to Florida State University students not currently residing on the Tallahassee campus. Favio Martinez, a marketing professional and former student, explains, “A couple of people have asked me if I couldn't have just read the book on my own and gotten the same out of the class, since I wasn't in a classroom. The answer is no… The [online discussion boards] allowed me to think through my comments before posting. It also gave me the chance to ‘pay more attention’ by taking the time to read everyone's postings. And, I have to be honest: while I'd like to think that I have the discipline to push myself on my own, being in a class helps to ensure that I ‘keep up.’” The Fall session has a duration of fourteen weeks (classes begin August 25 and end December 5) and includes topics such as cultural identity and its impact on consumer behavior, language use, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course will also address research and marketing strategies. A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit. THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS REGISTRATION IS LIMITED. REGISTRATION IS OPEN NOW! For application information contact Danielle Kress at inquiries@campus.fsu.edu or by phone at 850-645-5639. click here to download the syllabus and course description (pdf) | 
