Meet Dr. Summer Harlow

The Hispanic Marketing Communication Center has the honor to welcome Dr. Summer Harlow as an affiliate faculty to our program. Dr. Harlow earned her Ph. D. in Journalism from The University of Texas at Austin. Since her arrival at FSU in the fall of 2014, Dr. Harlow has engaged in research focusing on the role[…] »

Atlanta Advisory Board Meeting Hosted by Coca Cola

    Throughout our lives we encounter individuals who inspire us; these encounters are often by happenstance. At Florida State University’s Center for Hispanic Marketing Communication the opportunity to meet seasoned individuals in related fields of marketing is coordinated. The Center has a carefully selected Advisory Board that encourages students to follow their goals and[…] »

Look Who’s Speaking Spanglish

Last week I made media pitches to the editors of Spanish publications in South Florida as part of my internship at Moore Consulting Group’s Hispanic Marketing Department. While the majority of voicemail menus were offered in English and Spanish, I didn’t want to pass up what these days is the rare opportunity for me to[…] »

What color is your money?

by Jordan Wenck AHAA conference 2012: The biggest and baddest Hispanic Marketing conference in all the land, really.  It was my first conference (let alone multicultural one) and it was an incredible experience.  I am very thankful to have had the opportunity to be a part of it, and truly recommend others to go if[…] »

Hispanic Marketing and Social Media

By Jordan Wenck The opportunities for students at Florida State University never cease to amaze me. One lucky undergraduate Hispanic Marketing Communications Class taught by Antonieta Reyes Echezuria was selected for a competition to help design a social media plan for Fox Deportes. Once students got word of this competition, they split into groups and[…] »

Change is coming, an observation from The 2012 Association of Hispanic Advertising Agencies conference.

by Brock Wright Earlier this week a dozen or so students, including myself, from the Center for Hispanic Marketing Communications at Florida State University, traveled to Miami for the annual Association of Hispanic Advertising Agencies (AHAA) conference. While there are countless blog posts that can be written about the conference and the knowledge we all[…] »

A Chinese-Panamanian Perspective on Self-Identity

by Joana Wong “Now, should I mark I’m Hispanic or Asian?” I never know what box to check. It gets even harder to choose one or the other when some Hispanics don’t even think you classify as one. And then the Chinese don’t think you’re Chinese either: “What? You don’t know how to play Mah[…] »

Lessons Learned from Music

by Antonieta Reyes Last week, I attended my first Southern States Communication Association Conference. I didn’t know quite what to expect and I started freaking out after attending the first session and realizing that there was no visual aid and that it followed a panel format. I ran to my room, took out my paper[…] »

The Benefits of Bilingualism in Today’s Globalized Job Market

By María Padrón It’s a fact that only about 5 percent of the world speaks English. This means that in order to maintain a competitive advantage in today’s globalized job market, we must master an additional language. I grew up in Miami with parents of Cuban and Peruvian descent. I’m a native Spanish speaker, but[…] »

Experiencing the Magic

FSU-CCI at the 2012 Association of Marketing Theory & Practice Conference by Antonieta Reyes One of the perks of being a graduate student is the chance to get out-of-town to attend conferences. Thanks to them, I have been able to visit some great cities in the US, met incredible colleagues and professors, and received a[…] »