Charles P. Garcia. President,
Sterling Hispanic Capital Markets Group.Recognized by Hispanic Business magazine as one of the "100
Most Influential Hispanics" in the United States and by Hispanic
magazine in 2004 as "Entrepreneur of the Year" for leading one
of the fastest growing businesses in the nation. Based on his commitment
to improve educational opportunities for all children, he was appointed
by Gov. Jeb Bush to serve two terms on Florida's State Board of Education.
He is a Board member of Winn Dixie Stores, Inc., one of the largest
chains of grocery stores in America and he serves as Chairman of the
Board of Visitors of the U.S. Air Force Academy. Through his experience
as a former White House Fellow, advisor to leading businessmen including
former Goldman Sachs chairman John C. Whitehead, experience working for
three Presidents, and continuing participation in both corporate and
public sector Boards he has built an extensive network which he leverages
for the benefit of his clients. He recently released his first book, “A
Message From Garcia,” published by John Wiley. Jaime Escalante
whose life as a calculus teacher in East LA’s Garfield High was made into the movie
“Stand and Deliver” wrote the foreword to the book, which is also
endorsed by Gov. Arnold Schwarzenegger. The book hit #6 on the Wall
Street Journal Best Seller list and it was favorably reviewed by the New
York Times.
Geoff Godwin, Vice President, Marketing
Emerson Climate
Technologies, White-Rodgers Division.
Geoff is the brand officer for Emerson Climate Technologies, and the marketing
leader for White-Rodgers, a business of Emerson, headquartered in St.
Louis, Missouri.Emerson, a $20 billion company, is a
global leader in bringing technology and engineering together to provide
innovative solutions to customers through its network power, process
management, industrial automation, climate technologies, and appliance
and tools businesses.White-Rodgers manufactures thermostats, valves, and control
solutions for air conditioning and heating equipment.As marketing leader for White-Rodgers,
Geoff is responsible for all communications, advertising, product
development and market planning for the division.
Juan Roberto Job, Corporate
Vice President, Hispanic Market, New York Life Insurance Company. Juan
Roberto Job serves as Hispanic Market Manager and Chief Recruiting
Officer, Cultural Markets for the New York Life Insurance Company. In
this capacity he is responsible for the development and implementation of
the Company’s strategic initiatives in the Hispanic Market as well as
Recruiting and Retention for the Cultural Markets Division. His
twenty-four year insurance and financial services career has included
successful sales, recruitment, agent development, strategic planning, and
market management. Juan Roberto has dedicated seventeen of these years to
working in emerging and cultural markets.Mr. Job has received numerous recognitions for his professional
accomplishments and community involvement. He is a recipient of the
United States Hispanic Chamber of Commerce Corporate Hispanic Business
Advocate of Year, Leadership and Excellence Award as well as the
Association of Latino Professionals in Finance and Accounting, Corporate
Executive of the Year Award. The University of Texas at El Paso recently
recognized Juan Roberto as Distinguished Alumni and he is a past
recipient of the BOSS Education Award bestowed by the Texas Council of
Black Mayors.
Mark
Lopez, Chief Operations
Officer, Terra Networks. He is one of the original members of the Terra
Networks U.S. team that succeeded in launching the portal in 2000, and
subsequently building and sustaining Terra.com in its dominant position
among Spanish-speakers in the U.S. Until 2004, Lopez served as Chief
Strategy Officer. He left Terra Networks in 2004 for AOL Latino where he
became publisher and was responsible for U.S. Hispanic advertising
revenue. He holds a Bachelor’s degree from Rensselaer Polytechnic
Institute in Troy, New York and a Master’s degree in Business
Administration from MIT Sloan School of Management.
Isaac
Mizrahi, Director, Multicultural
Marketing, Sprint Nextel Corporation. Isaac has been with Sprint since
July 2004.His role includes
exploring developing cultural relevant marketing strategies to U.S.
Multicultural targets such as the Hispanic-Americans and the
Asian-Americans segments.He
recently earned an award from Adweek’s “Marketing y Medios” Magazine as
one of top 2006 Hispanic Marketers of the Year. As part of his current
function his team leads the development of in-language and in-culture
programs across a diversity of areas such as advertising, media, direct
mail, Web, public relations, retail communication, measurement, pricing,
content and customer management. Before Sprint, Isaac held positions with
BellSouth International, The Coca-Cola Company and British American
Tobacco, focused on areas like brand management, advertising, media,
eMarketing, sponsorships and events, competitive intelligence and market
analysis in Brazil, Latin America, the US and Global projects.Isaac was born in Rio de Janeiro,
Brazil and has a Bachelor of Arts in Economics from the Candido Mendes
University in Rio de Janeiro, Brazil and an MBA from Emory University in
Atlanta, Georgia. He is fluent in English, Portuguese and Spanish.
Aldo Quevedo,President and Chief
Creative Officer, Dieste Harmel and Partners.Aldo comes from Cuernavaca, Mexico, and
his first advertising job was with Ogilvy.In 1996 he joined Dieste Harmel &
Partners, and since then has built one of the most creative Latino
agencies in the country, which has won major international and US awards.Aldo has been recognized three times by
LatinSpots magazine in Argentina as the Top U.S. Hispanic Creative, and
by AHAA(Association of Hispanic
Advertising Agencies) as Creative Director of the Year.He is also the first Mexican to win a
Lion at Cannes.To top it, in 2004
he was inducted into the AAF Hall of Achievement.The father of four, Aldo vents his
frustrations by playing the drums.
Bobby
Rodriguez, Director of Cultural
Competence, Blue Cross Blue Shield of Florida.In this capacity, he is responsible for
the development, implementation and monitoring of a comprehensive
cultural competency, diversity and work/life strategy. He provides
guidance and counsel to senior leadership regarding the integration of
cultural competence into short and long-term corporate business plans,
and supports corporate multicultural strategies. Rodriguez came to Blue
Cross Blue Shield of Florida with more than 16 years of business
development and multicultural marketing experience. Prior to joining
BCBSF he was the business development manager for emerging markets at CareFirst
BlueCross BlueShield in the Washington D.C. area. In this role, he
spearheaded the design and directed the implementation of a new corporate
strategy to capture emerging markets. Before joining CareFirst, Rodriguez
served as director of sales and business development for Xerox
Corporation. In this capacity, Rodriguez developed and executed a
strategy to introduce key software products in North America. His clients
included GlaxoSmithKline, Cleveland Clinic, the Library of Congress, ABC
News, Lockheed Martin, Northrop Grumman, BAE, Raytheon and the Department
of Defense. Rodriguez earned a bachelor’s degree in Industrial Management
and Marketing from the University of Puerto Rico. He spends his free time
enjoying the outdoors, swimming, and traveling with his wife and two
children.
Rudy Rodriguez,
Director, Multicultural Marketing, General Mills
Currently, Rudy is the Director of Multicultural Marketing at General
Mills, leading the Multicultural Marketing Department to develop unique
consumer insights to drive growth with multicultural consumers.
Prior to joining General Mills Rudy worked for Unilever & Amoco in a
variety of marketing roles where he was responsible for developing
multicultural marketing campaigns, leading customer-marketing initiatives
at Target, and leading global equity and innovation initiatives for the
Dove deodorant business.
Rudy dedicates time to help champion education in the Latino Community by
serving on the board of La Escuelita, a non-profit organization committed
to increasing Latino youth academic success, and serves as a champion of
diversity on the Streetlights board. Rudy has a Bachelors of Arts in
Economics from the University of Illinois, Chicago, and a Masters in
Management from the Kellogg Graduate School of Management at Northwestern
University.
Tony Suarez
is The Vice president of Multicultural Marketing at McDonalds. He is
responsible for all efforts from the company focused against the Ethnic
consumer. He is in charge of leading Brand building initiatives, sales
volume results and community efforts that target the Hispanic, African
American and Asian segments. Tony is responsible for leading and
influencing the advertising, marketing and community efforts with these
consumers.
Prior to his current
role, Tony was the International Marketing Director responsible for
growing Coca-Cola business in all of Latin America through the largest
global customer for the Company: The McDonalds Corporation
Tony returned to The
Coca-Cola Company after six years of absence, gaining experience by
holding senior positions with The BCOM 3 agency network. He worked for
both Clarion Marketing and Communications and for Bromley and Associates.
Tony holds an
undergraduate degree from a California State University and a Master of
Business Administration from Pepperdine University.
Joe
Zubizarreta, Chief Operating Officer, Zubi
Advertising, As Chief Operating
Officer, Joe oversees Zubi’s business development, strategic planning and
Client relations. He leverages the expertise of Zubi’s Creative,
Media and Account Service groups, and challenges them to continually
deliver superior creative and successful marketing solutions. Joe’s
vision and dynamic energy brings the Agency together, getting everyone involved
in every aspect of the Clients’ business – thus creating an integrated
team approach that continually exceeds our Clients’
expectations. Joe has logged 3.2 million frequent
flyer miles on American Airlines and when he’s not at 30,000 ft. above
sea level you might find him at 60 ft. below, hovering over a reef.
