Hispanic Marketing Communication Track

FSU Integrated Marketing Communication Master's Degree with an Emphasis in Hispanic Marketing

This track prepares students in the FSU Integrated Marketing Communication (IMC) Graduate School Program (http://www.comm.cci.fsu.edu/Graduate-Programs/Master-s-in-IMC) who intend to be professionally involved in serving the U.S. Hispanic market as marketers, media executives, social service providers, advertisers, and/or advertising strategy developers. In addition, the two required courses serve as a starting point for students who desire to build an academic career on this subject.

The two required courses tailored as part of the IMC Graduate Program HMC track are:

ADV5415 - Hispanic Marketing Communication Graduate Course

ADV5416 - Multicultural Marketing Communication Graduate Course

If interested in a more comprehensive focus on Hispanic Marketing, review information for the Hispanic Marketing Communication Graduate Certificate