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FSU / Center for Hispanic Marketing Communication / Courses & Programs / Courses / ONLINE ADV3410 - Hispanic Marketing Communication Course
ONLINE ADV3410 - Hispanic Marketing Communication Courses for Student and Professionals Offered in Summer 2012!
Online Hispanic Marketing Communication Course for Students and Professionals Will Be Offered Again Starting in May 2012!
Are you are a professional in the fields of marketing, advertising, media and/or research, or are you a student who would you like to become one? If you are interested in learning more about Hispanic market cultural insights, lifestyles, and best practices, please join our course this Summer starting on May 7, 2012! You will also enjoy sharing experiences and networking with other professionals and students.
This online course in Hispanic Marketing Communication will be offered this Summer Semester by The Florida State University Center for Hispanic Marketing Communication. The Center, headed by Dr. Felipe Korzenny, is pioneering education in Hispanic Marketing and is the only one of its kind in the United States. The course instructor is Holly McGavock, a seasoned account planner who has studied and worked with the Center for many years.
The online course is available to anyone interested and is particularly recommended for:
- Professionals currently addressing Account Planning or the Hispanic market and those who would like to start a Hispanic marketing initiative
- Florida State University students (CLICK HERE FOR FSU STUDENT COURSE REGISTRATION), and...
- Students at other Colleges and Universities
The Summer 2012 session has a duration of 13 weeks (classes begin May 7 and end on August 10). It includes topics such as cultural identity and its impact on consumer behavior, language use, segmentation, acculturation, Hispanic cultural insights for marketing, and case studies relating to Hispanic marketing. The course also addresses research and account planning to generate successful strategies.
A certificate of completion will be issued to all non-degree seeking students who satisfactorily complete the course, and eligible students can receive three hours of undergraduate/continuing education credit.
For Undergraduate registration information, please contact Charlotte Souffront-Garcia at csgarcia@campus.fsu.edu
THOSE INTERESTED ARE ENCOURAGED TO APPLY IMMEDIATELY AS SPACE IS LIMITED. BE SURE TO ENROLL SOON!
