ADV5416 - Multicultural Marketing Communication Graduate Course

Welcome to the Graduate Section of the Advanced Topics in Multicultural Marketing Communication course course taught at Florida State University!

This is a capstone seminar for students pursuing the Hispanic Marketing Communication Emphasis Track in the Integrated Marketing Communication program at Florida State University (FSU). The course can also be used to satisfy the behavioral science requirement for the FSU Graduate Certificate Program in Hispanic Marketing Communication. It is also part of a larger effort called “The FSU Center for Hispanic Marketing Communication,” the only of its kind in the US.

This graduate seminar is for students who envision being involved in any multicultural marketing efforts in their careers. Every semester, when offered, this seminar will attempt to answer original research questions that can benefit both marketers, and academicians. This seminar can also be of benefit to those who pursue careers in social service delivery in the form of social marketing.

Multicultural marketing is one of the newest horizons in US marketing but there is little consensus as to its meaning, implications, and scope. The job of this seminar is to attempt to conceptually and pragmatically clarify the field and assess the boundaries of this nascent discipline.

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