ADV5415 - Hispanic Marketing Communication Graduate Course

Welcome to the Graduate Section of the Hispanic Marketing Communication course taught at Florida State University!

This is a unique class that is a requirement to be eligible for the Hispanic Marketing Communication Graduate Certificate Program or can be taken as part of an Hispanic Marketing Communication Emphasis Track in the Integrated Marketing Communication Graduate School Program at Florida State University (FSU). It is also a component of a larger effort called “The FSU Center for Hispanic Marketing Communication,” the only of its kind in the United States.

The intended participants for this course are students who intend to be professionally involved in serving the U.S. Hispanic market as marketers, market strategists, media executives, social service providers, advertisers, and/or advertising strategy developers. In addition, this course is a starting point for students who desire to build an academic career on this subject.

This course allows the student to place him/herself among the few professionals in our country that understand the U.S. Hispanic market. It should be clear that your proactive participation in this course will determine the extent to which you will benefit from the knowledge and practice that the course offers. Many product manufacturers, retailers, and service providers, and their ad agencies, in the U.S. are actively pursuing the Hispanic market. There are many employment opportunities for those who can show competence in addressing the needs and wants of U.S. Hispanics.

CLICK HERE for Full Syllabus With Course Description