ADV3410 - Hispanic Marketing Communication Undergraduate Course

Welcome to the Undergraduate Section of the Hispanic Marketing Communication course taught at Florida State University!

This is a unique course that is the core course requirement to obtain a Hispanic Marketing Communication Undergraduate Minor at Florida State University (FSU). It is also part of a larger effort called “The FSU Center for Hispanic Marketing Communication,” the only of its kind in the U.S.

The intended participants for this course are students who look to be professionally involved in serving the U.S. Hispanic market as marketers, market strategists, media executives, social service providers, advertisers, and/or advertising strategy developers. In addition, this course is a starting point for students who desire to build an academic career on this subject.

This course allows the student to place him/herself among the few professionals in the U.S. that understand the US Hispanic market. It should be clear that your proactive participation in this course will determine the extent to which you will benefit from the knowledge and practice that the course offers. Many product manufacturers, retailers, and service providers, and their ad agencies, in the U.S. are actively pursuing the Hispanic market. There are many employment opportunities for those who can show competence in addressing the needs and wants of U.S. Hispanics.

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