Vision & Mission

Vision:

The Center for Hispanic Marketing Communication at Florida State University is the most authoritative source of knowledge, production, education, and professional training in Hispanic Marketing Communication in the United States.

Mission:

The Center for Hispanic Marketing Communication at Florida State University is a national hub for innovative research, education, and training of marketing professionals by means of a partnership between academia and industry. The Center is the first of its kind in the country serving as the primary source of knowledge and information about Hispanic Marketing Communication in the United States.

The Center aims to promote a two-way communication link between marketers and Hispanic consumers.