Meet the Director of Online Programs...

Director of Online Programs and HMC Instructor, Holly McGavock

Holly McGavock

Holly McGavock received her Bachelor’s of Arts Degree from Indiana University in 2002 and graduated in 2006 with her Master’s of Arts Degree in Integrated Marketing Communication from Florida State University (FSU). During her time at FSU, she was a key contributor for the Center for Hispanic Marketing Communication. Currently, Holly is employed as an Account Planner at Zubi Advertising in Coral Gables, Florida. She continues to work with the Center as the Director of Online Programs and Chief Instructor for the online Hispanic Marketing Communication course.

Completed Projects

• The Latino Identity Project,a research project for AHAA (Association of Hispanic Advertising Agencies), presented by Carl Kravetz at the AHAA conference in Miami, September 2006

• Marketing Assumptions or Reality? Testing Key Hypotheses about US Hispanic Consumer Behavior,in collaboration with Dr. Carlos Valdez and Dr. Felipe Korzenny

Trade and Conference Presentations

• Trends in Marketing Insurance to Hispanics,presented at the CBI Multicultural Marketing for the Financial Services and Insurance Industries, Brooklyn, NY, April 20, 2006 (see complete report at http://hmc.comm.fsu.edu/mcgavockkorzennyinsurance.pdf)

• Hispanics and Home buying: Recommendations for Real Estate Agents,presented at the Indiana Century 21 Realty Group Annual Training, Indianapolis, IN, October 27, 2006

• Advertising to Hispanics: Where did all the Mariachis go?,in collaboration with Dr. Felipe Korzenny and Maria Gracias Inglessis, presented at the AEJMC annual conference, San Francisco, CA, August 3, 2006

Publications

• “Hispanic Marketing Insights Inspired by Latin American and US Popular Literature”

• “Are there White Hispanics?” Featured on HispanicAd.com
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=17647

• “Language and Consumer Behavior in Hispanic Marketing Communication” Featured on HispanicAd.com
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=17715

• “Hispanic Perceptions of Food and Meals” Featured on HispanicAd.com
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=17850