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FSU / Center for Hispanic Marketing Communication / About the Center / Meet the Staff / Meet the Directors... / Center Director and Instructor, Dr. Felipe Korzenny
Meet the Center's Director...
Center Director and Instructor, Dr. Felipe Korzenny
In the Fall of 2003, Felipe Korzenny, Ph.D., became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU), where he teaches, consults, conducts research, and performs public speaking on Hispanic marketing for organizations and companies. He received a B.A. in Advertising from the Universidad Iberoamericana in Mexico City, Mexico; an M.A. in Communication Research from Michigan State University; and a Ph.D. in Communication Research from Michigan State University. Prior to joining Florida State University, Dr. Korzenny founded Hispanic & Asian Marketing Communication Research (H&AMCR) to help Fortune 1000 companies open doors to culturally diverse markets. H&AMCR was one of the first companies in the United States to explore multicultural market research. In 1999 H&AMCR merged with Cheskin to serve clients with integrated research and consulting services. He is co-author of the book written with his wife, Betty Ann, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005.
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Dr. Felipe and Betty Ann Korzenny's Book
Hispanic Marketing: A Cultural Perspective
Co-Authored By Felipe Korzenny and Betty Ann Korzenny
Published by Butterworth-Heinemann/Elsevier, 2005.
