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FSU / Center for Hispanic Marketing Communication / About the Center / Meet the Staff / Meet the Directors... / Center Associate Director and Instructor, Dr. Betty Ann Korzenny
Meet the Center's Associate Director...
Center Associate Director and Instructor, Dr. Betty Ann Korzenny
Betty Ann Korzenny, Ph.D. is the Associate Director of the Center for Hispanic Marketing Communication at Florida State University and teaches at FSU at the graduate level. She is co-author of the book, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005. Her professional responsibilities prior to FSU, were as COO of Hispanic & Asian Marketing Communication Research and Cheskin. She also has held management positions in aerospace, technology and banking institutions with responsibilities for strategic planning and organizational development.
Dr. Betty Ann and Felipe Korzenny's Book
Hispanic Marketing: A Cultural Perspective
Co-Authored By Felipe Korzenny and Betty Ann Korzenny
Published by Butterworth-Heinemann/Elsevier, 2005.
Buy Book Online From Amazon.com
