Meet the Directors...

Center Director and Instructor, Dr. Felipe Korzenny

In the Fall of 2003, Felipe Korzenny, Ph.D., became Professor of Advertising and Integrated Marketing and Management Communication at Florida State University (FSU), where he teaches, consults, conducts research, and performs public speaking on Hispanic marketing for organizations and companies.

Center Associate Director and Instructor, Dr. Betty Ann Korzenny

Betty Ann Korzenny, Ph.D. is the Associate Director of the Center for Hispanic Marketing Communication at Florida State University and teaches at FSU at the graduate level. She is co-author of the book, Hispanic Marketing: A Cultural Perspective, published by Elsevier, 2005.

Director of Online Programs and Instructor, Holly McGavock

Currently, Holly McGavock is employed as an Account Planner at Zubi Advertising in Coral Gables, Florida. She works with the Center as the Director of Online Programs and as the Lead Instructor for the online Hispanic Marketing Communication course.