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Hispanic Marketing: A Cultural Perspective
Hispanic Marketing: A Cultural Perspective is a book written by the Center's Director and Associate Director, Dr. Felipe and Dr. Betty Ann Korzenny.
This book was released at the end of 2005 and published by Elsevier Butterworth-Heinemann. It was chosen as was one of six finalists for Best Marketing Book in 2006 for the American Marketing Association Berry Award contest.
